redaffa

Multimedia Designer

Multidisciplinary designer with 5+ years of practice across motion design, interactive installation, projection mapping, and brand systems. Work spans from large-scale live event productions and immersive experiences to brand identity development and AI-assisted visual workflows. Co-founded an independent studio focused on experimental and interactive media; published researcher in multimedia-based cultural heritage preservation. Currently contributing to AI model development as a visual design expert, evaluating and shaping aesthetic outputs across a range of digital mediums. Equally comfortable leading creative direction and executing production — with a consistent interest in how design, technology, and cultural context intersect.


Experience: 5 years

Yearly salary: $26,000

Hourly rate: $30

Nationality: 🇮🇩 Indonesia

Residency: 🇮🇩 Indonesia


Experience

Visual Creative Designer — AI Training Specialist (Contract)
Mercor
2026 - 2026
Contributing as a visual design expert across two concurrent AI training projects focused on improving the aesthetic and creative capabilities of a frontier AI model. Generating prompt-based design outputs spanning motion graphics, generative art, 3D, data visualization, web, and print — evaluating AI responses against professional creative standards. Designing targeted exercises to identify and expose specific weaknesses in the model's visual design reasoning, acting as a studio critic to build a more reliable and aesthetically literate AI system.
Junior Art Director
LZY Visual
2025 - 2025
Directed art and motion content across 7 large- and national-scale projects within 3 months, including immersive rooms, projection mapping on architectural facades, and corporate visual activations. Led visual concept development from brief to final delivery, overseeing motion asset production and on-site projection and playback coordination. Contributed directly as Art Director on selected projects, translating creative briefs into executable visual systems alongside 3D artists, motion designers, and technical directors.
Graphic Designer
Dassein Design Bureau
2025 - 2025
Contributed to brand identity development for 6 local Indonesian brands across diverse categories including F&B, and hospitality. Produced brand guidelines, editorial layouts, packaging, and print collaterals across multiple concurrent client briefs. Participated in the full brand development process from discovery and communication strategy through to final deliverable and client presentation.
Compositing Designer
PT Maha Kreasi Indonesia (Maximum The Ultimate)
2025 - 2026
Producing motion design, animation, and compositing assets for large-scale LED display productions across national automotive and corporate event clients. Integrating AI-generated content into compositing and animation workflows, including color grading and color matching for live event visual systems. Collaborating cross-functionally with 3D, graphics, and event production departments to deliver visual outputs aligned with tight production timelines.
Visual Designer / Content Designer
Don Quihote Studio
2021 - 2024
Co-founded and shaped the creative direction of an independent studio specialising in experimental projection mapping, interactive installations, and immersive visual experiences. Led end-to-end production across research, art direction, interaction design, and content delivery — collaborating with directors, 3D artists, programmers, and technicians on-site and remotely. Notable projects: Perception (experimental interactive mapping, 2023), Transcendent Windows (video mapping series, 2024), NOC//TURNE (interactive installation, ArtJakarta 2023 in collaboration with iForte), The Story of Sewaka Darma (projection mapping thesis on Sundanese manuscript preservation, 2024).

Skills

art-direction
brand-designer
graphic-designer
motion-designer
remote
visual-designer
design
english
indonesian