renata
Marketing & Growth In Web3
I am a passionate storyteller with strong background in Social Media Management, Content Writing and Copywriting. I have a tendency to progress optimistically towards achieving high results and rapid growth. I am a continuous learner, ready to exit my comfort zone and challenge my boundaries.
Experience: 5 years
Yearly salary: $50,000
Hourly rate: $30
Nationality: 🇷🇴 Romania
Residency: 🌏 Remote
Experience
Content Marketing Specialist & Copywriter
CAMP Network - L1 chain for Programmable IP 2025 - 2025
Wrote & published blog articles, supporting SEO efforts through backlink structuring and content optimization. Helped shape social media strategy & X copy during a period of rapid account growth (500K+ followers in 5 months).
Content Marketing Specialist
TOKERO - Crypto Exchange & SocialFi Ecosystem 2024 - 2025
Wrote and planned blog content aligned with TOKERO’s voice and crypto-focused audience. Collaborated on social media copy and content ideas to support product visibility and engagement. Advised on web3 initiatives with a focus on SocialFi and gamification to boost user participation.
Marketing Coordinator
Beam - L1 chain for AI, RWA & Games 2024 - 2025
Led cross-channel marketing for two web3 game launches, delivering 500K+ impressions and 3,700+ entries while reducing CPM 72% and improving CTR by 214%. Managed ad spend strategies on X and optimized targeting in high-performance regions to maximize campaign ROI.
Senior Copywriter & Social Media Strategist
Build21 - RWA Real Estate Developer 2024 - 2024
Wrote website and article copy for the Learn and News sections in English and Romanian, bridging web2 and web3 audiences interested in real estate investment. Planned and executed social media content across X, including research, scheduling, and copywriting.
Partnerships Consultant
Anotherblock - a web3 music marketplace 2023 - 2023
Organized 15+ weekly spaces including the topics and guestlist. Planned and conducted market research to identify best social media channels for our brand & adequate strategies. Accomplished partner success strategies (100+ musicians onboarded).
Co Founder & Marketing Lead
EntertainM - Web3 Entertainment Ecosystem 2022 - 2025
Cultivated 600k registered users on website via gamified initiatives and reached 3M MAU in 3 months. Fostered a community of 40k users on Discord & managed UGC to increase awareness on socials (955k impressions organically - no ads).
Skills
content-marketing
content-writer
copywriting
growth-hacker
growth-marketing
marketing
english
romanian