rianindraf

Growth Marketing Specialist (E Commerce & Web2 → Web3)

I am a Growth and Digital Marketing Specialist with 4+ years of experience driving revenue, improving conversion rates, and scaling online sales through data-driven strategies. My background includes end-to-end campaign execution, performance marketing, audience segmentation, pricing strategy, and optimizing customer funnels to increase visibility, engagement, and ROI.

I have led marketing initiatives across multiple digital ecosystems, managed diverse product portfolios, and implemented operational improvements that boosted efficiency and overall business performance. I’m passionate about building measurable growth, understanding user behavior, and translating insights into clear, results-focused actions.

I’m now looking to contribute my experience to opportunities in tech and Web3—particularly in roles involving Growth, Digital Marketing, User Acquisition, and Web2 → Web3 transition strategies.


Experience: 4 years

Yearly salary: $92,000

Hourly rate: $30

Nationality: 🇮🇩 Indonesia

Residency: 🇮🇩 Indonesia


Experience

E-commerce Supervisor
Berrybarton Eyewear | PT Optic 365 Days
2022 - 2023
Led a 3-person e-commerce team managing over 100 active SKUs; maintained a store rating of 4.8+ and contributed to a +30% YoY revenue growth. Evaluated fulfillment SOPs and implemented new SLAs, reducing average dispatch time by 40% (from 2.5 days to 1.5 days). Managed Meta Ads & Shopee Ads with an annual budget of over IDR 150 million, achieving a peak ROAS of 18x.
E-commerce Specialist
Berrybarton Eyewear | PT Optic 365 Days
2021 - 2022
Managed end-to-end product lifecycle on Shopee and Tokopedia from listing creation, pricing strategy, to retirement of discontinued SKUs. Tracked sales and funnel metrics daily; repositioned key SKUs, resulting in +25% visibility and +15% conversion improvement.

Skills

community-manager
customer-support
digital-marketing
marketing-analyst
product-marketing
strategy
marketing
english