rileweb3
Web3 Social Media Manager
I’m a Crypto Marketing Expert and Social Media Strategist with a proven record of scaling Web3 projects from zero to global recognition. Over the past few years, I’ve led marketing and social media teams across some of the most impactful crypto and NFT brands, including Vertical AI, Shuriken, ChainGPT, Karafuru, and more.
At Vertical AI, I helped scale the project from $0 to over $100M market cap in just 40 days, and grew its user base to 60,000+ in 6 months. At Shuriken, I led the social media strategy behind what became the most viral crypto thread ever, reaching 36 million views with zero ad spend. My campaigns consistently drive massive organic traction and build communities that last.
Previously, I played a key role in Karafuru, the #1 NFT collection on OpenSea at its peak, helping launch one of the biggest NFT brands in Asia with a 4 ETH floor price and 200,000+ event attendees.
I’m passionate about crafting narratives that capture attention, leading creative teams, and turning ideas into measurable results. My focus is always on scaling visibility, engagement, and community.
Experience: 6 years
Yearly salary: $48,000
Hourly rate: $20
Nationality: 🇷🇸 Serbia
Residency: 🇷🇸 Serbia
Experience
Head of Social Media
Shuriken 2024 - 2025
- Worked on the content strategy and execution. - Achieved unbelievable results with our thread strategy. We broke the world record for the most viral thread ever created on Twitter, getting 36 million views, 94k likes, 44k profile visits, 8k comments,10k retweets, 4k followers, mentions in all major articles, and lots of users, with $0 spent, all 100% organic.
Head of Social Media
Cryptopolitan 2024 - 2024
- Worked on the content strategy and execution to create stories that nobody had heard of yet. - We achieved great results, especially on Facebook, where many posts went super viral, getting us millions of impressions.
CMO
Vertical AI 2024 - 2025
Chief Marketing Officer, Crypto Marketing Expert - Worked with a team of designers, moderators, marketers and KOL managers. We collaborated with many of the top KOLs in the space like Alex Becker, Ellio Trades, Crypto God John... - Scaled $VERTAI from 0 to over $100 million market cap in 40 days. - Scaled Vertical's app from 0 to over 60K users in 6 months. -- Oct 2024 - Nov 2025
Social Media Manager
ChainGPT 2024 - 2024
- Worked with a huge team of people to create posts and a content strategy for their new product.
Head of Social Media
PepperDex 2024 - 2024
- Worked closely with the CEO and the rest of the marketing team to create content that drove volume to the platform.
Marketing Manager
Eight Forces 2023 - 2024
- Closely worked with a team of marketing experts, designers, and KOL managers to grow popular memecoin projects. - Our team collaborated with Messi to promote our client's token.
Director of Vibes
Karafuru 2021 - 2023
- Worked closely with the founders, marketing team, and community managers to create one of the biggest NFT projects ever created. - Successfully became #1 NFT collection on OpenSea with a 4ETH floor price. - Karafuru successfully raised hundreds of millions. We hosted a massive IRL carnival with 200,000 attendees, opened multiple food, toy, merch, coffee, and go-kart businesses across Asia.
CMO
Superwall 2019 - 2021
Started off as a CM and later got promoted to lead a team of KOL managers, mods, and marketers.
Skills
brand-marketing
cmo
community-manager
content-marketing
content-writer
copywriting
digital-marketing
growth-marketing
head-of-marketing
influencer-marketing
marketing
marketing-communication
marketing-lead
marketing-manager
marketing-specialist
marketing-strategist
product-marketing
social-media
english