riofirash

1. Assisted Brand Marketing Manager to manage paid media (Social Media Ads, KOL/Influencer), owned media (Social Media, CRM, Email, Whatsapp Blast), and eCommerce (banner, content, affiliate, & livestream). 2. Developed & executed brand campaigns into channels’ strategy and proposition from upper to lower funnel, including visibility, POSM, digital activation, media campaign plan (ads), promotion plan. 3. Managed channel’s management, including livestream, affiliate, promotion plan, marketing plan for products. 4. Developed social media plans, resulted in 300K+ reach, 3000+ new followers, 63% increase in ER through trendjacking and content strategy. 5. Assisted eCommerce activation (content & livestream), achieved over triple digit GMV, with 5x ROAS, and contributing in 31% total sales in TikTok Shop. 6. Lead live streaming campaigns with MasterChef ID x Nutrition, during Ramadan, generated over triple digit GMV, a 9% conversion rate, with 8x ROI and contributing to 33% of total sales in Shopee. 7. Managed community pool for 200+ affiliates, managed a competition, leaderboard and GMV contribution. 8. Led online-to-offline (O2O) marketing strategies, to drive offline sales through Digital Ads to MT.

1. Manage the online and offline marketing activities, collaborate with cross-functional teams to plan and execute. 2. Planned and executed 360 marketing, increasing brand visibility, product awareness, and purchase intention. 3. Assisted the analysis of competitor activity and industry trends, providing strategic insights. 4. Lead market research with brand teams include questionnaires, research plans, and measuring branch performance. 5. Managed 100+ influence/monthly and achieved 500K+ impression with a cost under 30 million rupiah.

1. Managed marketing strategies, brand communication, managed budget, monitored report and brand performance. Identified social media trends to create best content to drive revenue to the product. 2. Developed and implemented influencer/KOL marketing campaigns with 150+ influencers/KOLs, gained 10 million impressions with 7x ROI, then successfully drove 1 Billion GMV, contributed 21% of the total sales in Q3 2024. 3. Led the New Product Launch collaborating with KOLs achieving 7,500,000+ impressions, and great 4X ROI with low CPM of Rp 150, successfully drove 330 Million GMV, contributed 10% of the total sales Powder Foundation (New Product).

1. Developed the brand campaign plan (waste management), managing marketing ad-hoc requests, working cross functional teams from marketing, program and PR team. 2. Managed social media, increased 10.000+ followers, 800.000+ reach, 100.000+ likes with +410.3% ER at TikTok, and increased 100.000+ reach on Twitter in 1 month.

1. Assisted Brand Manager in planned, implemented and evaluated brand plan (ATL, BTL, Digital), created monthly reports, analyzed market, & budgets. Liaise with stakeholders (vendor, agency, EO) to execute marketing activities. 2. Assisted digital campaign such as in-app notification, push notification, email and banner for any promo or activity. 3. Led 360 marketing campaigns such as Truck Pantomim, Ruang Nostalgia, Suara Perjuangan and Podcashow, resulted in 1.700+ participants and 1.400.000+ organic reach with +5% brand lift at August campaign. 4. Led social media optimization, achieved 3.5 million+ reach, gained 30K+ followers with 5%+ ER on Instagram. Then, achieved 500K+ reach on TikTok, and gained 1.2 million+ reach on Twitter.

1. Conducted research to identify potential KOL/influencers, developed and maintained KOL. 2. Approached 500+ creators/influencers from various social media (IG, FB, TikTok, YT and Twitter). 3. Succeeded to onboarded 150+ creators/influencers, provided support in contractual negotiations and agreement.