Results-driven Product Marketing Specialist with 7+ years of experience leading product launches, digital transformation, and go-to-market execution across HVAC and beauty industries. Proven track record in driving lead generation (126% KPI achievement), managing multimillion-IDR budgets, and delivering measurable business impact through strategic campaigns. Recognized regionally for representing Indonesia at Asia Marketing Workshops and launching LG HVAC Academy, the most active in Asia. Multilingual and outcome-focused, now seeking senior marketing roles in technology or Web3 sectors where innovation, community building, and defensible product strategy are critical for growth.
Experience: 7 years
Yearly salary: $30,000
Hourly rate: $10
Nationality: 🇮🇩 Indonesia
Residency: 🇮🇩 Indonesia
Experience
Product Marketing Supervisor
LG Electronics Indonesia 2023 - 2025
Designed and executed sell-in and sell-out campaigns to support distribution and sales targets. Developed and managed LG HVAC Indonesia’s website, blog, LinkedIn, and Instagram; optimized digital channels for lead generation and engagement. Led Oracle Eloqua-based lead generation and digital campaigns, achieving 126% of KPI for converting marketing leads into opportunities. Designed pricing, positioning, and go-to-market strategies; led national launch of MULTIVi (2023) and SCAC roadshow across 8 cities (2025). Supervised GTM materials (catalogues, banners, merchandise, displays) and developed case studies, including Institut Teknologi Bandung (46% energy reduction), Mall Ciplaz & Mercure Garut (retail and hospitality), and RSUP Makassar (healthcare). Managed a marketing budget of IDR 4.7 billion and organized 20+ annual programs (sponsorships, exhibitions, CSR, seminars, FGDs). Represented Indonesia at the Asia Marketing Workshop (Thailand 2024; Singapore 2025) and launched LG HVAC Academy Indonesia (2025), recognized as the most active LG HVAC academy in Asia.
Marketing & Sales Supervisor
Beauty Glow 2021 - 2023
Led B2C and B2B growth strategies and expanded retail presence across internal outlets and external department stores. Optimized Instagram as the primary sales and engagement channel; managed content, customer interactions, and digital campaigns. Oversaw product distribution and improved brand visibility through digital initiatives.
Skills
english
chinese-mandarin
indonesian
