ritaya

Assisted with rationalizing the pricing of a new diabetes drug “Rybelsus” in China, took notes of telephone interviews with doctors and patients in private and public hospitals to understand the unsatisfied demands of existing medications. Benchmark different prescription doses of DPP-4, SGLT-2, and other oral and injectable drugs and evaluate the price premium based on scores marked by interviewers in aspects like blood glucose, weight control effects, etc.

Participated in strategic planning for China Mobile to enhance its CRM system, desk research P2P, enterprise messaging and other market potentials, considering 10 recent policies launched. Acquired and cleaned hospitality TV industry data regarding product models and pricing portfolios of satellite and cable TV operators in 5 major cities in Excel, leveraging market research reports, key players' websites and e-commerce platforms. Desk researched to collect key market indicators as customized service, pricing differentiation and partnership schemes, cold call selected manufacturers (Hisense & Skyworth) and chain hotels and proposed pricing solutions.

Used Bloomberg and Official accounts to market research global and domestic perfume and jewelry industries, including market growth, leading players and industry dynamics, deep-diving into the consumer behavior, frequency and preferences. Drafted 5 industrial insight reports of product usage frequency, consumer experience and NPS scores using PPT and XMind. Designed promotional activities for Tiffany Rose Gold perfume independently by applying 4Ps framework to structure marketing contents and published featured tweets on 6 social media platforms, attracting over 3,000 viewers per week. Customized 7 planning forms, collected 5 typical cases of head jewelry in Xiaohongshu, analyzed the influence of KOL marketing on consumers' purchase decision-making and wrote analysis reports highly recognized by senior leadership.

Assisted assistants to evaluate potential investments, reviewing financial data and drafted in-depth industrial reports. Prepared presentation materials for morning meetings of investment risks and anti-fraud capability trainings to over 50 clients. Visualized data and trends using Python, and analysed the reasons referring to updated financial news.