riyayadav

Web3 Growth Marketer

As a Web3 Growth Marketer, my focus has been on facilitating the growth of blockchain communities and promoting Web3 adoption in India. 

  • Have a following of 33,000+ web3 enthusiasts on Instagram
  • Helped scale 2 blockchain communities in India 
  • Designed Growth Strategy for 7+ Web3 companies 
  • Organised over 30+ Web3 seminars at IITs, Google etc
  • Contributed to 20+ events, including TOKEN2049 Singapore, ETHIndia etc 

  • Instagram: https://www.instagram.com/cryptoriya/
  • My Portfolio: https://drive.google.com/file/d/1O5-CfBbb3ZCesvg87Y-_c9ji50qbkMUs/view?usp=drive_link

In my role with RiseIn, I played a part in establishing a community of over 7000 students within a month and implementing various strategies for acquisition and engagement.


At CoinDCX, I've been involved in initiatives that led to a 28% increase in social media engagement and significant growth in the YouTube channel's subscribers, from 17K to 118K. Additionally, campaigns like Traders Premier League saw a notable 10% increase in user volume. My efforts in organizing events and hackathons have also contributed to the expansion of the community.


Experience: 3 years

Yearly salary: $0

Hourly rate: $0

Nationality: 🇮🇳 India

Residency: 🇮🇳 India


Experience

Growth Specialist - Freelancer
RiseIn
2023 - 2023
- Established a community from 0 to 7000+ students in a month - Strategised acquisition channels, developed campus ambassador program, referral program - Delivered 20+ Blockchain seminars at Colleges and Institutions, reaching to 5,000+ users
Marketing Specialist
CoinDCX
2021 - 2023
- Increased social media engagement by 28% - Scaled CoinDCX’s Youtube channel from 17K to 118K subscribers in 10 months, achieving 4.5M views and increasing user engagement by 60% - Drove user acquisition and improved average volume per user by 10% via Traders Premier League, a growth campaign - Lead Namaste Web3, a Crypto roadshow, to drive brand engagement - amassed 8000+ participants, 100+ speakers & 14M impressions - Scaled community and added 5000+ members by organising large scale events, community sessions, blockchain hackathons.
Business Technology Analyst
Deloitte USI
2020 - 2021
- Accelerated client’s new product feature by 2 months - Optimised the GTM strategy with analytics insights and saved $50K - Worked on Big Data Management for FinTech clients simplifying dataflows

Skills

community-manager
content-marketing
growth-hacker
growth-marketing
marketing-specialist
marketing
english