rizkyradian

Senior Creative Designer

I’m a graphic designer with over 10 years of experience bringing ideas to life through visuals. My journey began with a degree in Visual Communication Design from Binus University in Jakarta, followed by a master’s in Graphic Design from the UK.

Over the years, I’ve worked across various industries—hospitality, startups, marketing, and design studios—helping brands build their identities from the ground up. I’ve designed everything from logos and websites to packaging, event graphics, and anything else that needs visuals. I also have experience in UI/UX design and recently started diving deeper into it by joining a UI/UX bootcamp, which wraps up in February 2025.

I’ve led design teams, built brand guidelines, and collaborated closely with marketing teams, product teams, and executives to create impactful visuals. I love crafting designs that not only look good but also solve problems and connect with audiences.

Right now, I’m looking for a creative role where I can keep pushing boundaries. I’m all about collaborating with teams, telling stories through design, and creating meaningful work that stands out.


Experience: 11 years

Yearly salary: $30,000

Hourly rate: $15

Nationality: 🇮🇩 Indonesia

Residency: 🇮🇩 Indonesia


Experience

Senior Graphic Designer
Xendit
2019 - 2024
I was the first graphic designer hired by Xendit, where I initially helped create and refresh all visual materials. I developed the first Xendit brand guidelines, which became invaluable across the company. I designed every exhibition booth for Xendit’s external events, including graphics, 3D designs, technical drawings, videos for booth screens, and collateral materials like brochures and souvenirs. I collaborated with contractors to build the booths and worked with the design team on all internal event graphics for gatherings, celebrations, company trips, and internal awards. Additionally, I designed all company merchandise, contributed to website design, produced motion graphics for project pitches, social media, and event videos, and worked with various teams to create customer testimonial videos, internal videos, and office tour videos for prospective hires, handling both on-site and post-production work. I also designed the Xendit monthly bulletin.
Design Director
Ematic Solutions
2016 - 2019
I lead a design team of six designers across four countries, where we collaboratively built the company brand book and established high graphic design and visual standards through continuous discussions and updates. Our design and product teams worked together to develop the product UI and UX. I collaborated with the marketing team to devise creative strategies to win back churned customers and provided visuals for their blog and social media. Additionally, I worked with C-level executives to create a pitch deck for fundraising and with the sales team to develop presentation slides for the sales kit.
Graphic Designer
Alila Hotels and Resorts
2013 - 2013
I assisted Alila Jakarta Hotel with all their graphic design needs, including creating posters for their restaurants and events, designing restaurant menus, and developing sales and marketing kits. I also helped the PR department enhance social media engagement by directing and training team members on capturing better pictures and crafting engaging captions. Additionally, I standardized the signage systems across the property, ensuring a uniform look and improved wayfinding.
Senior Graphic Designer
Touchpoint
2013 - 2014
I joined Touchpoint at its inception in 2013 and played a key role in the design team, building its brand identity from scratch. I collaborated with the team to craft the logo and develop corporate collateral, including ID cards, business cards, letterheads, envelopes, presentation slide templates, and event designs. Additionally, I designed the user interface for the company's digital kiosk.

Skills

art-direction
brand-designer
design
graphic-designer
illustrator
visual-designer
english