Robby Greenfield is a Web3 entrepreneur, product strategist, and impact technologist who builds decentralized infrastructure for financial inclusion and climate resilience. As Founder & CEO of Umoja Labs, he scaled a $35M protocol-backed company from ConsenSys’s social impact arm and launched yBTC—the world’s highest-yielding Bitcoin token by APY—reaching $1M+ in AUM within 3 weeks. He has advised global organizations like Amazon, BlocPower, and Oxfam on blockchain strategy, product design, and tokenized finance. Previously, as Head of Social Impact at ConsenSys, Robby deployed blockchain solutions across 17 countries and co-founded industry-first crypto humanitarian and ESG pilots. A graduate of the University of Michigan (B.S. Engineering) and Emory University (MBA), Robby is recognized globally for pioneering the use of decentralized technologies in emerging markets, sustainable finance, and compliance innovation.
Experience: 11 years
Yearly salary: $250,000
Hourly rate: $0
Nationality: 🇺🇸 United States
Residency: 🇺🇸 United States
Experience
Senior Tokenomics Advisor
BLUPRYNT 2024 - 2025
As Senior Tokenomics Advisor at Bluprynt, I co-authored the protocol's white paper and designed its decentralized compliance architecture and tokenomics model. I led product development, implemented agile frameworks, and architected the end-to-end product lifecycle to align engineering, governance, and strategic execution across a multi-chain Web3 infrastructure.
CEO, Technical Founder
UMOJA LABS 2020 - 2025
As the founder and CEO of Umoja Labs, I built a $35M Web3 company from ConsenSys’s former social impact practice, launched the world’s highest-yielding BTC token (yBTC), and led development of structured digital asset protocols powering DeFi, humanitarian aid, and global financial inclusion—backed by top investors including Coinbase, Avalanche Blizzard, and 500 Startups.
Senior Blockchain Advisor
BLOCPOWER 2020 - 2024
As Senior Blockchain Advisor at BlocPower, I authored the Impact Commodity Token white paper, designing a decentralized environmental finance (E-DeFi) protocol and tokenomics system to tokenize verified energy savings and carbon offsets. I also led the blockchain strategy to launch traceable, tokenized carbon credit and project financing assets that unlocked new capital for climate justice initiatives.
Senior Product Manager for Sustainability
AMAZON 2020 - 2021
As Senior Product Manager for Sustainability at Amazon, I co-led product for the Social Impact team, developing a forced labor risk engine that analyzed raw material data to trigger audits across 10,000+ suppliers. I also co-authored the Blockchain for Sustainability white paper with AWS Web3 and led blockchain strategy and research within the Amazon Sustainability organization.
Head of Social Impact
CONSENSYS AG 2017 - 2020
As Head of Social Impact at ConsenSys, I led a global team to deliver 15 blockchain projects and 13 research initiatives across 14 countries, secured $7M+ in RFP wins, and co-developed major fintech pilots—including Oxfam’s digital cash transfer program and an Ethereum-based financial inclusion network with Unionbank Philippines. I also built and launched 5 blockchain applications, driving innovation in decentralized architecture and impact-driven technology.
Operations Analyst/Engineer
GOLDMAN SACHS 2014 - 2015
As an Operations Analyst at Goldman Sachs, I streamlined portfolio onboarding by automating workflows with Excel macros, accelerating client acquisition of $6M+ in assets. I also enhanced team efficiency through redesigned operational procedures and developed global process frameworks to identify and address execution gaps across teams.
Skills
blockchain
blockchain-engineer
business-development
co-founder
partnership
product-manager
research
strategy
tokenomics