ronaparajit

Spearheaded business development efforts to expand weGame's portfolio of published games in North America, leading negotiations with over 15 gaming studios. Developed market entry and go-to-market strategies for launching new game titles in collaboration with product, marketing, and operations teams. Preparing and budgeting offers for PC game publishers to get the licensing and ISBN to distribute PC, Mac & Linux games on WeGame. Secured coverage in top industry publications, including Gamespot, Gamasutra and Kotaku. Collaborated with European publishers like Dear Villagers, Irregular Corporation and, Paradox Interactive, Dotemu to bring overseas games to the local market.

Handpicked & led a team of seven international team members in a game promotion competition. Worked extensively with team members to promote game and data collection in the second week of training.

Community Growth: The MOBA communities around AOV (South Asia and Australia). Leveraged Community growth and engagement by ensuring high social density and effective promotion methods are used for the MOBA community on Facebook and Discord. Below are the benchmarks UGC, PGC & PUGC - AOV Stars Program, Pro creator program, and community scrims reached 500k impressions in India and 5m in Asia Pacific, with over 500k views. Localisation (王者荣耀 - HOK): Streamlined the processes and ensured translations met quality standards. Built an efficient localisation process, effectively combining localisation execution and the skills of local experts in MOBA. Managing the budget of a localization project through gathering data on cost, including forecasting for future markets. Negotiated compliance risks to avoid content that affects the gaming experience of APAC players, keeping the risk factor as low as 10%. Cultivated localisation outsourced colleagues to take over the localisation tasks, including Social posts, Event announcements and vendor evaluations.