ronaparajit

Business Development Lead

Business Development Lead and Core Contributor with Ancient8 Foundation. Former Localization content and community management professional with 5 years of experience in the gaming industry. Passionate about building relationships, web 3.0, finding methods to promote games a little more โ€œlovableโ€, and connecting people and brands through (engaging) content, strategy, and even hobbies (why not?).


Experience: 5 years

Yearly salary: $66,000

Hourly rate: $0

Residency: ๐Ÿ‡ญ๐Ÿ‡ฐ Hong Kong


Experience

Project Manager (Operations)
Tencent - IEG
2019 - 2023
Community Growth: The MOBA communities around AOV (South Asia and Australia). Leveraged Community growth and engagement by ensuring high social density and effective promotion methods are used for the MOBA community on Facebook and Discord. Below are the benchmarks UGC, PGC & PUGC - AOV Stars Program, Pro creator program, and community scrims reached 500k impressions in India and 5m in Asia Pacific, with over 500k views. Localisation (็Ž‹่€…่ฃ่€€ - HOK): Streamlined the processes and ensured translations met quality standards. Built an efficient localisation process, effectively combining localisation execution and the skills of local experts in MOBA. Managing the budget of a localization project through gathering data on cost, including forecasting for future markets. Negotiated compliance risks to avoid content that affects the gaming experience of APAC players, keeping the risk factor as low as 10%. Cultivated localisation outsourced colleagues to take over the localisation tasks, including Social posts, Event announcements and vendor evaluations.
Business Development Associate
Tencent WeGame
2019 - 2021
Spearheaded business development efforts to expand weGame's portfolio of published games in North America, leading negotiations with over 15 gaming studios. Developed market entry and go-to-market strategies for launching new game titles in collaboration with product, marketing, and operations teams. Preparing and budgeting offers for PC game publishers to get the licensing and ISBN to distribute PC, Mac & Linux games on WeGame. Secured coverage in top industry publications, including Gamespot, Gamasutra and Kotaku. Collaborated with European publishers like Dear Villagers, Irregular Corporation and, Paradox Interactive, Dotemu to bring overseas games to the local market.
Team Leader - Game Promotion
IGG
2019 - 2019
Handpicked & led a team of seven international team members in a game promotion competition. Worked extensively with team members to promote game and data collection in the second week of training.

Skills

business-development
community-manager
marketing-communication
sales
english
chinese-mandarin
hindi
spanish