rondellmaynard

Supported digital marketing campaigns, product launch activities, and oversaw end-to-end product packaging design. Led the conception and creation of 13 product advertisements utilizing Adobe Experience Manager and other design tools. Worked cross-functionally to support tradeshows, product display needs, and copy edits for communications. Utilized internal data hubs to update and maintain marketing deliverables and communicated those statuses to stakeholders. Negotiated and managed various vendor contracts and technical documentation from conception to project completion.

Successfully managed company programs and team projects before deadlines, positively impacting MoM and YoY goals. Tracked and managed KPI metrics of various channels, implementing varying tactics to boost returns within CRM’s. Utilized various SEO, organic demand generation, and copywriting strategies to channel prospective students from landing pages to lead forms, generating positive ROI YoY (Teach.com). Ensured all marketing assets delivered on creative priorities, brand guidelines, best practices, compliance standards, timeliness and of highest quality. Collaborated with a cross-functional team of 10+ daily regarding necessary revisions, updates, and project follow ups. Developed an internal Smartsheet embedded with macro elements and automations, decreasing project management time and boosting efficiencies across the board.