rossgroves

Head web3 vertical for the company: lead strategic partnerships with key clients like Coinbase, Mysten Labs/Sui, Polygon, and Algorand; advise on digital items and IP licensing (Illuvium, Guild of Guardians, Wildcard); guide commerce and apparel on physical-digital bridge; work with accounting to implement crypto payments for talent and as tournament prizing for O&O events. Managed $10M+ in annual revenue for the organization; develop and execute budgets, over-delivering both on margin guidelines for the company and on value for the clients. Managed support staff in partnerships and marketing and work cross-functionally within the organization. Secured blockchain category organizational partnership deal worth $8M+ over 3 years. Oversaw development of blockchain-powered fan loyalty platform (built with XBorg on the Sui network). Advised on department and company protocols and procedures, especially for business development. Served as web3 subject matter expert reporting up to executive leadership on industry trends and market analysis and identifying risks and opportunities with current and potential partners.

Led business partnerships with industry staples like Riot, Ubisoft, EA and Activision Blizzard at a tech startup. Secured and managed strategic business partnerships like NFL, FTX.US and Riot adding $1M+ business growth in year 1. Directed all aspects of an esports program series from budget generation, pre-production, marketing and promotion, tournament operations, broadcast production, post-production, analytics and reporting. Developed long-term revenue strategies for the company and sister company (Localhost). Advised on broadcast production studio strategy; including design, buildout, marketing, sales and activation. Optimized business operations: developed and refined company policies, protocols and procedures at a startup.

Launched two global esports leagues, Overwatch League and Call of Duty League. Led the search for and identified new Production Facility in LA and meeting a unique set of criteria and requirements with aggressive timelines and budgets resulting in a 35%+ reduction in production costs; led negotiations with landlord. Coordinated business operations and revenue streams for the facility including ticket sales, merch store, concessions and sponsorship activation. Decommissioned Blizzard Arena LA and supervised the relocation and build of all production and office assets. Led and executed communications plan to move more than 100 employees seamlessly without interrupting day-to-day business and production activities. Worked with engineers and vendor partners to plan and oversee the buildout of 3 unique production studios, control rooms and audio rooms and 50+ post-production suites (more than 40,000 square feet of usable space). Managed and analyzed production budgets, identifying efficiencies and cost savings through relocation and product launch.

Launched two global esports leagues, Overwatch League and Call of Duty League. Led the search for and identified new Production Facility in LA and meeting a unique set of criteria and requirements with aggressive timelines and budgets resulting in a 35%+ reduction in production costs; led negotiations with landlord. Coordinated business operations and revenue streams for the facility including ticket sales, merch store, concessions and sponsorship activation. Decommissioned Blizzard Arena LA and supervised the relocation and build of all production and office assets. Led and executed communications plan to move more than 100 employees seamlessly without interrupting day-to-day business and production activities. Worked with engineers and vendor partners to plan and oversee the buildout of 3 unique production studios, control rooms and audio rooms and 50+ post-production suites (more than 40,000 square feet of usable space). Managed and analyzed production budgets, identifying efficiencies and cost savings through relocation and product launch.

Interfaced and consulted with lifestyle, media and entertainment companies. Developed strategies to acquire new business and build on current business for the company. Prepared and presented proposals for companies like YouTube, Microsoft, Disney, Activision and Adult Swim. Managed project budgets upwards of $1M for clients like Netflix, Best Buy, CAA, Bandai and Tencent. Managed teams in both an office and a live production environment to execute integrated campaigns. Developed strategy to strengthen key industry relationships; including traditional, digital and social media, industry talent and influencers, and production and distribution partners. Partnered with agency leadership (CEO) to write case studies, marketing collateral and awards submissions. Critiqued company procedures and made internal processes more efficient and effective.

Interfaced and consulted with lifestyle, media and entertainment companies. Developed strategies to acquire new business and build on current business for the company. Prepared and presented proposals for companies like YouTube, Microsoft, Disney, Activision and Adult Swim. Managed project budgets upwards of $1M for clients like Netflix, Best Buy, CAA, Bandai and Tencent. Managed teams in both an office and a live production environment to execute integrated campaigns. Developed strategy to strengthen key industry relationships; including traditional, digital and social media, industry talent and influencers, and production and distribution partners. Partnered with agency leadership (CEO) to write case studies, marketing collateral and awards submissions. Critiqued company procedures and made internal processes more efficient and effective.

Interfaced and consulted with lifestyle, media and entertainment companies. Developed strategies to acquire new business and build on current business for the company. Prepared and presented proposals for companies like YouTube, Microsoft, Disney, Activision and Adult Swim. Managed project budgets upwards of $1M for clients like Netflix, Best Buy, CAA, Bandai and Tencent. Managed teams in both an office and a live production environment to execute integrated campaigns. Developed strategy to strengthen key industry relationships; including traditional, digital and social media, industry talent and influencers, and production and distribution partners. Partnered with agency leadership (CEO) to write case studies, marketing collateral and awards submissions. Critiqued company procedures and made internal processes more efficient and effective.

Interfaced and consulted with lifestyle, media and entertainment companies. Developed strategies to acquire new business and build on current business for the company. Prepared and presented proposals for companies like YouTube, Microsoft, Disney, Activision and Adult Swim. Managed project budgets upwards of $1M for clients like Netflix, Best Buy, CAA, Bandai and Tencent. Managed teams in both an office and a live production environment to execute integrated campaigns. Developed strategy to strengthen key industry relationships; including traditional, digital and social media, industry talent and influencers, and production and distribution partners. Partnered with agency leadership (CEO) to write case studies, marketing collateral and awards submissions. Critiqued company procedures and made internal processes more efficient and effective.