rubab

Digital And Social Media Marketing Manager

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Web3 Growth Marketer | Crypto Content Strategist | Community Builder

Hi, I’m Rubab – a data-driven Web3 marketer with a passion for turning complex blockchain concepts into engaging growth campaigns. Over the past 2+ years as Head of Digital Marketing at M20Chain(Ethereum L2), I’ve:

  • Scaled community engagement by 300% through viral educational content (50+ videos/posts)
  • Led successful launches for crypto payment products (MCARD) and metaverse land sales (M20Verse)
  • Built high-trust ecosystems via Twitter Spaces (1K+ avg listeners) and role-gated Discord communities
  • Partnered with 30+ Web3 projects to drive cross-platform growth

🔍 What I’m Looking For:
I’m seeking remote/hybrid roles where I can:
✅ Lead growth strategies for L2s, DeFi protocols, or blockchain infrastructure
✅ Develop community-centric campaigns (social, email, influencer, IRL events)
✅ Bridge marketing <> product to drive adoption of emerging Web3 tech

Let’s build the next generation of onchain communities together!

🛠️ Web3 Toolkit:
Campaign Strategy | Community Management | Content Creation | Performance Analytics | HubSpot/Salesforce | Galxe/Collab.Land

Experience: 8 years

Yearly salary: $60,000

Hourly rate: $30

Nationality: 🇵🇰 Pakistan

Residency: 🇬🇧 United Kingdom

Experience

digital and social media manager
m20chain
2022 - 2025
🚀 Growth Marketing & User Acquisition Scaled M20Chain’s global community by 300% through data-driven campaigns across Twitter, LinkedIn, Discord, and Telegram, blending education with Web3-native growth tactics. Led product launches (MCARD crypto payments, M20Verse metaverse) via integrated campaigns (social, email, influencer collabs), driving 40%+ adoption growth quarterly. 🎯 Brand & Thought Leadership Positioned M20Chain as a top 10 Ethereum L2 through thought leadership (20+ articles, AMAs, and industry reports on DeFi staking, NFT utility, and blockchain interoperability). Partnered with 30+ Web3 projects for cross-promotions, expanding reach to 500K+ crypto-native users. 💡 Content Strategy & Execution Produced 50+ educational videos/posts simplifying Web3 concepts (staking, gas fees, smart contracts), repurposed across 5 platforms to maximize engagement. Managed freelance designers and devs to create interactive marketing tools (staking calculators, NFT claim portals). 📊 Performance Optimization Implemented UTM tracking and Google Analytics to refine campaigns, reducing CAC by 25% while increasing lead quality. Launched community referral programs with token incentives, boosting organic sign-ups by 60%. 🌐 Community & Partnerships Hosted bi-weekly Twitter Spaces with C-suite and ecosystem partners, fostering trust and transparency (avg. 1K+ live listeners). Moderated Discord (10K+ members), implementing role-gated content to reward engaged users. 🔧 Web3 Tech Stack: HubSpot | Meta Ads | Google Analytics | Canva | CapCut | Discord/Telegram bots | Galxe (Web3 quests)

Skills

content-marketing
digital-marketing
growth-marketing
marketing-analyst
marketing-manager
marketing-strategist
social-media
english
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