rustydalek
Sr. Product Manager / Product Marketing Manager
Self-motivated Senior Product Manager with 10+ years in product management, including 8 years in Web3 startups and 4 years in Fintech and Payments. Proven expertise in developing product strategies from 0 → 1 and scaling solutions to 1M+ users. Skilled in data-informed product development, quantitative and qualitative analysis, iterative delivery with cross-functional teams and contractors (2–50+ headcount). Delivered compliant, technically complex solutions focusing on user-first UX and scalable backends. Demonstrated success in product partnerships and business development, integrating in-house solutions with third-party providers. Delivered 3 Web3 payment systems, 1 card processing platform, 2 onramps. Experienced in B2B2C and C2C, including business portals and customer-facing embeddable UIs. Passionate about payments stacks built at the intersection of traditional finance, DeFi, and compliance.
Disclaimer: No anonymous connections, no off-camera interviews, no installing of any software on my side.
Disclaimer: No anonymous connections, no off-camera interviews, no installing of any software on my side.
Experience: 11 years
Yearly salary: $0
Hourly rate: $0
Nationality: 🌏 Remote
Residency: 🇪🇸 Spain
Experience
Product Lead for Payments and Ecosystem
Shiba Inu Labs 2023 - 2024
- Directed 0 to 1 Payments products, and 3rd party partnerships. - Defined product roadmaps, go-to-market strategies (GTM), and product requirements documents (PRDs) - Managed cross-functional remote teams of 50+ - Directed product strategy and successful launch of Shib Pay, Pay with Shib partnerships, crypto payments (bitpay-like), mobile crypto PoS, in-app payments, Shib cards, gasless wallet onboarding, Shiba stablecoin and more. - Directed partnerships with third-party providers and integrations for onramp, offramp, KYC/B, and card processing solutions while. - Focused on driving adoption and enhancing user satisfaction by delivering transversal, cross-product features, streamlining end-to-end customer journeys, and creating a seamless UX. - Directed product lifecycle for Shibarium L2 network and its ecosystem, including L1/L2 bridges, 3rd-party bridges, Validators, Shiba Swap (DEX), DevPortal, SDKs, Oracles, Paymaster and more. - Partnered with external providers to deliver crypto AML tools. - Defined strategic goals and product requirements, ensuring alignment with user needs, community objectives, and the broader organizational vision. - Collaborated with cross-functional stakeholders to prioritize features, launch initiatives that expanded Shibarium's utility and adoption.
Head or Payments
Shiba Inu Labs 2023 - 2025
- Directed 0 to 1 Payments products, and 3rd party partnerships. - Defined product roadmaps, go-to-market strategies (GTM), and product requirements documents (PRDs) - Managed cross-functional remote teams of 50+ - Directed product strategy and successful launch of Shib Pay, Pay with Shib partnerships, crypto payments (bitpay-like), mobile crypto PoS, in-app payments, Shib cards, gasless wallet onboarding, Shiba stablecoin and more. - Directed partnerships with third-party providers and integrations for onramp, offramp, KYC/B, and card processing solutions while. - Focused on driving adoption and enhancing user satisfaction by delivering transversal, cross-product features, streamlining end-to-end customer journeys, and creating a seamless UX. - Directed product lifecycle for Shibarium L2 network and its ecosystem, including L1/L2 bridges, 3rd-party bridges, Validators, Shiba Swap (DEX), DevPortal, SDKs, Oracles, Paymaster and more. - Partnered with external providers to deliver crypto AML tools. - Defined strategic goals and product requirements, ensuring alignment with user needs, community objectives, and the broader organizational vision. - Collaborated with cross-functional stakeholders to prioritize features, launch initiatives that expanded Shibarium's utility and adoption.
Product Head or Card Processing
Payver 2022 - 2023
EMI Neobank & Card Processing Payment Facilitator (Quppy Management, UK) - Defined & Directed GTM strategy, roadmap, merchant acquisition strategy - Defined sales decks, pricing, product website, underwriting & onboarding journeys - Defined product requirements for the back office, checkout and currency exchange - Directed partnerships with payment providers in selected markets (LATAM, EU/EEA, MENA)
Product Manager
Quppy WEB3 Payments 2022 - 2023
Crypto Acquiring, Neobank, Web3 payments for e-commerce - Defined product roadmap, strategy and product requirements - Defined product offers for merchants, product website, sales decks, communications - Managed contractors for the crypto-fiat GW, Card Processing GW, AML/KYC/KYT 3rd party services - Productised API into a Payments SaaS Product
Product Manager
Payler WEB3 Payments 2021 - 2022
- Managed product with 9-figure yearly processing volume - Fixed product roadmap and pricing strategy, introduced product metrics - Fixed economics & reached profitability on a single transaction level - Improved payment page conversion by 45%, reduced support overhead 3x and transaction costs by 50% - Built senior-level team (our FE, UI Kit and design system was adopted across other products) - Launched Everscale Onramp - Embeddable widget to buy crypto with KYC, In-house Card Processing & anti-fraud
Product Manager and R&D Project Lead
Blockchain Industrial Alliance 2019 - 2021
Helped to turn a 3-men startup with 0 sales and no experience in B2B into an established company with a competitive product. Resulting in contracts (public sector platform, Government of Uzbekistan, NDA, NDA). 1000x faster permissioned Ethereum fork, pre-built smart contracts, SDKs, dApps. Compliant to the local requirements.
Skills
agile
ai
business-development
compliance
crypto
defi
kyb
kyc
polygon
product-lead
product-manager
product-marketing
saas
user acquisition
ux-researcher
web3
english
russian
spanish