ryanmercier

Architected and deployed AI-powered marketing automation infrastructure that transformed manual content workflows into intelligent, fully automated systems for video generation, approval, and social media distribution. Engineered end-to-end conversational AI bot using n8n workflow orchestration, integrating multiple generative AI APIs (Pollo.ai Sora-2, FAL.ai, Pika Labs) with automated posting and scheduling to Facebook and Buffer. Built internal tooling enabling marketing executives to generate, review, and approve AI-generated content through intuitive interfaces, with automatic publishing upon approval. Developed robust asynchronous polling mechanisms, state management systems, and error handling for complex multi-stage AI workflows, resolving critical challenges in JSON schema validation, OAuth 2.0 authentication, and webhook architecture. Conducted comprehensive social media performance analysis across all company channels, delivering data-driven recommendations to leadership that were greenlit and integrated directly into the automation pipeline. Created analytics dashboards tracking rental booking sources and property performance metrics, identifying highest-converting channels and most popular listings to inform marketing strategy. Evaluated AI video generation platforms with technical cost-benefit analysis, informing vendor selection and budget decisions.

Created tools for benchmarking LLMs and tuning through RAG. Created a tool using Javascript to parse S1000D files into memory which constructs and organizes entities in a proprietary SCORM VR web designer product.

Developed website backend using Flask, Axios, and MySQL as part of a collaborative team effort on a large project. Implemented key features including a robust login system. Leveraged Amazon Web Services for hosting and deployment purposes.