ryannorstadt

Managed full sales cycle for precision foam cutting and capital equipment across a broad North American territory, traveling approximately 60% of the time. Generated leads through customer prospecting, networking, cold calling, and initial consultations; negotiated pricing, deal terms, deposits, and delivery/installation schedules. Owned all aspects of trade show presence, including booth design, logistics, physical setup/breakdown, and on-site customer engagement; represented the company on industry panels and public speaking opportunities. Created print and digital marketing materials; conducted post-sale technical service follow-ups for spare parts, preventive maintenance, machine upgrades, and advanced customer training. Met or exceeded sales goals from 2020–2024; completed formal sales training programs (Hansen Beck and Sandler Training).

Arranged and conducted product demonstrations and test cuts to drive sales of CNC machinery and related equipment. Installed CNC machinery and trained customers on software, operation, and maintenance; managed supplier relationships covering quality, pricing, delivery, and parts availability. Met or exceeded sales goals across multiple product lines; increased margin on CNC Hotwire equipment by 10% from 2015 to 2019 while maintaining consistent revenue.

Served as primary liaison between operations, engineering, suppliers, and customers (held Secret security clearance); led cross-functional teams to identify root causes and implement corrective actions for factory defects. Reduced factory defect rate by 8%; earned Raytheon Six Sigma training certification.