rzamagna
Forward Thinking Web3 Marketing Manager
forward-thinking web3 marketing manager with a demonstrated track record of increasing brand awareness, social engagement, and revenue growth for emerging and established companies in blockchain, cryptocurrency, and web3 sectors. possesses expertise in taking esoteric, technical subjects and transforming them into digestible, insightful, emotionally resonant, and educational content.
Experience: 11 years
Yearly salary: $150,000
Hourly rate: $300
Nationality: 🇳🇱 Netherlands
Residency: 🇳🇱 Netherlands
Experience
interim head of marketing
neon labs 2023 - 2023
enhanced brand recognition by 25% and user adoption by 30% in 6 months through effective marketing strategies and launching 5 major digital campaigns, boosting user engagement by 40%. conducted monthly workshops across departments, improving brand consistency by 20% and ensuring unified messaging. implemented inbound marketing techniques, resulting in a 35% increase in content engagement, leading to 8 online events, enhancing community involvement by 50%. managed a $500,000 marketing budget, attaining a 25% higher roi compared to the previous period. established 5 new co-marketing partnerships, leading to a 30% growth in cross-promotional activities and enhancing industry collaboration.
interim marketing director
bulla network 2023 - 2023
achieved a 30% increase in user acquisition by developing and executing comprehensive marketing strategies through community-building activities and ambassador programs. led over 30 campaigns across social media, seo, email, and events, resulting in a 40% boost in engagement and a 25% improvement in marketing roi. identified and captured 2 new market segments in the web3 space while building and mentoring a marketing team of 6, enhancing team productivity by 15%. managed a $300,000 budget with a 10% cost saving and represented bulla network at 3 major industry events, increasing brand visibility by 50%. utilized analytics for campaign optimization and monitoring industry trends, leading to a 15% increase in campaign effectiveness and informed strategic decision-making.
marketing content & communications strategist
ankr 2022 - 2023
transformed ankr's external communication strategy from a 'developer to developer' approach to a 'developer to everyone' approach, resulting in a 20% increase in enterprise blockchain solution partners. demystified ankr's technical web3 service offerings through compelling messaging, leading to a 30% growth in the social media following. recruited and retained over 100 developers by implementing diverse strategies in content marketing, social media campaigns, training courses, amas, and engaging live events in collaboration with the developer relationship manager. devised an impactful inbound marketing strategy and funnel, shifting from solely outbound methods and generating a 20% increase in inbound leads. managed the implementation of technical and on-page seo best practices, driving increased web traffic and securing a prominent position for ankr's website on the first page of google search results for web3 industry keywords. provided guidance and support to ankr's external liquid staking clients, including binance, polygon, and gaia labs, while launching over 100 community growth marketing campaigns. within six months, the helio protocol witnessed impressive growth, accumulating 130,000 twitter followers, 16,000 telegram members, and 66,000 discord members.
chief marketing officer
emurgo 2020 - 2022
led a global remote team of 25 marketers and business developers, enhancing cardano's marketing strategy, which boosted sqls by 30%. strategized emurgo trace marketing, a blockchain-based supply chain platform, achieving 6 deals worth over $100k each in the first year. achieved 100% of marketing and community-building targets by aligning okrs and kpis with business goals. managed a $1,000,000 marketing budget, delivering a 120% roi through strategic execution. improved sales and marketing alignment, leading to a 75% increase in cross-departmental productivity. elevated emurgo's industry presence through 9 conference engagements and promoted an african startup incubation program, securing a $100 million investment for cardano adoption.
chief marketing officer
wuzu 2018 - 2020
oversaw project budgets of usd 500,000 for external agencies, creatives, and internal teams, achieving all goals within the designated timeframe and under budget. negotiated partnerships with 4-prominent latin american industry leaders, including reitbz and btg pactual. collaborated closely with cross-functional teams to launch new features and products, leading to a significant 30% increase in trading volume during an extreme bear market. established effective alignment between the sales and marketing departments, resulting in a 75% increase in cross-productivity. implemented performance marketing strategies and applied advanced tools, leading to a 60% improvement in campaign performance. drove the execution of the exit marketing strategy, resulting in wuzu's acquisition by mercado bitcoin, brazil's largest cryptocurrency exchange.
marketing content and communications specialist
br11 2017 - 2018
positioned br11 as a leading cryptocurrency authority in latin america through a robust content strategy; br11, the first sto in brazil, secured over 300 organic media features. tracked content performance using google analytics and sprout social, resulting in a 35% increase in website traffic. implemented content marketing and seo strategies that bolstered search engine rankings by 30% and drove a 20% increase in conversions.
marketing content and communications specialist
taylor 2017 - 2018
collaborated with the product, design, sales, and development teams to devise effective marketing strategies for taylor's ico, achieving the soft cap of usd 10,000,000 in 10 minutes and raising an additional usd 10,000,000 within 28 days. utilized email, social media platforms, taylor's website landing pages, and external publications to drive a 50% increase in website traffic and a 40% increase in engagement. led content marketing and seo initiatives that resulted in a 30% improvement in search engine rankings and a 20% increase in conversion rates. integrated data and leveraged google analytics to analyze and optimize all marketing campaigns, resulting in a 60% enhancement in the roi of marketing initiatives.
co-founder, chief advisor
agency roe 2012 - 0
provide leadership guidance and consulting on project budgets, resource allocation, and performance marketing tactics, ensuring at least 120% roi for projects undertaken. serves as a distinguished public speaker, captivating audiences within english-speaking markets with profound industry insights. conducts thorough investigations and strategic exploration to develop partnerships and forge alliances with key industry players. agency roe currently collaborates with 17 partners. pioneered the establishment of brazil's first social media marketing agency in 2012 and later rebranded in 2016 as latin america's foremost blockchain and crypto-only marketing agency. planned and executed the highly acclaimed blockchain vip event at the renowned copacabana palace hotel, catering to cryptocurrency and conventional financial executives.
Skills
marketing
english
dutch
portuguese