sabadepin
Product Marketing Director
I’m a Product Marketing & E-Commerce Director specializing in AI/DePIN, autonomous vehicle data, hardware/app/token launches, and cross-border e-commerce operations. I build scalable systems across product, logistics, growth, and customer lifecycle to drive measurable business outcomes.
My experience spans the full spectrum of modern marketing models — product, service, SaaS, app, and token ecosystems — giving me a holistic perspective on how to position, launch, and grow diverse types of offerings. I’ve worked in both corporate environments and fast-paced startups, combining structured strategic thinking with hands-on operational execution.
Core Expertise
E-commerce & Commercial Ops: Shopify, payment flows, multi-carrier shipping, tax/VAT logic
Cross-Border Logistics & Compliance: EU/US/UK/Japan, DDP/DDU workflows, warehouse integrations
Product Marketing & GTM: hardware, apps, and token launches; positioning, pricing, lifecycle strategy
Customer Journey, Analytics & LTV: funnel design, retention mechanics, segmentation, cohort insights
SEO & Growth Marketing: technical SEO, keyword strategy, content architecture, acquisition funnels
Data & Research: dashboards, user behavior, surveys, feedback loops, quantitative evaluation
AI/DePIN & Emerging Tech: autonomous vehicle data pipelines, world models, decentralized infrastructure GTM
Additional Experience
Provide on-demand lectures and training sessions for organizations seeking practical guidance in marketing, customer lifecycle, and growth systems — translating complex concepts into actionable frameworks for teams.
Earlier Experience
Nearly a decade in traditional and digital marketing, including work with MCA (regional partner of OMD for the Caucasus & Central Asia). Delivered 360° campaign support for brands such as Chanel, Unilever, LG and Swissotel with a focus on digital strategy and execution.
I work best at the intersection of product, marketing, operations, and analytics—building reliable systems, connecting teams, and scaling customer impact.
My experience spans the full spectrum of modern marketing models — product, service, SaaS, app, and token ecosystems — giving me a holistic perspective on how to position, launch, and grow diverse types of offerings. I’ve worked in both corporate environments and fast-paced startups, combining structured strategic thinking with hands-on operational execution.
Core Expertise
E-commerce & Commercial Ops: Shopify, payment flows, multi-carrier shipping, tax/VAT logic
Cross-Border Logistics & Compliance: EU/US/UK/Japan, DDP/DDU workflows, warehouse integrations
Product Marketing & GTM: hardware, apps, and token launches; positioning, pricing, lifecycle strategy
Customer Journey, Analytics & LTV: funnel design, retention mechanics, segmentation, cohort insights
SEO & Growth Marketing: technical SEO, keyword strategy, content architecture, acquisition funnels
Data & Research: dashboards, user behavior, surveys, feedback loops, quantitative evaluation
AI/DePIN & Emerging Tech: autonomous vehicle data pipelines, world models, decentralized infrastructure GTM
Additional Experience
Provide on-demand lectures and training sessions for organizations seeking practical guidance in marketing, customer lifecycle, and growth systems — translating complex concepts into actionable frameworks for teams.
Earlier Experience
Nearly a decade in traditional and digital marketing, including work with MCA (regional partner of OMD for the Caucasus & Central Asia). Delivered 360° campaign support for brands such as Chanel, Unilever, LG and Swissotel with a focus on digital strategy and execution.
I work best at the intersection of product, marketing, operations, and analytics—building reliable systems, connecting teams, and scaling customer impact.
Experience: 10 years
Yearly salary: $70,000
Hourly rate: $50
Nationality: 🇬🇪 Georgia
Residency: 🇬🇪 Georgia
Experience
Director of Product Marketing & E-commerce
NATIX GmbH 2025 - 2026
Own the global e-commerce infrastructure, including Shopify setup, multi-carrier shipping systems, payment flows, and core tax/VAT logic, ensuring a consistent and optimized customer journey across markets. - Lead the evaluation, selection, and implementation of cross-border logistics solutions, including Shopify integrations, multi-carrier shipping providers, DDP/DDU workflows, and EU/US/UK/Japan compliance. (Work featured in Easyship’s public case study.) - Direct international device distribution across three continents, coordinating with warehouse and shipping partners in the Netherlands and Hong Kong and ensuring alignment with local regulatory requirements. - Supported the VX360 hardware launch operations, contributing to product positioning, pricing discussions, funnel optimization, affiliate program development, and customer lifecycle communications. - Oversee analytics and commercial reporting, including revenue dashboards, funnel metrics, product conversion data, customer behavior insights, and logistics performance across global markets. - Drive SEO for the NATIX ecosystem, developing keyword strategies for DePIN, DePAI, Tesla DePIN, smartphone DePIN, crypto content, and product pages, as well as long-form blog development. - Developing the full 360° customer funnel, covering e-commerce flows, app onboarding, hardware activation, retention mechanics and brand advocacy. - Designed and manage qualitative and quantitative data-gathering systems, including global feedback cycles, surveys, and campaign evaluations to support customer acquisition, sales performance, and communications across 30+ countries. - Supporting strategic planning for product, marketing, and commercial operations, contributing to GTM roadmaps, quarterly objectives, and cross-functional initiatives with leadership. - Leading supply-chain and operations decisions, including demand forecasting, inventory coordination, logistics flow improvements, and customer support processes.
Senior Marketing Manager
NATIX GmbH 2023 - 2025
- Launching $NATIX own crypto on CoinList - Researched and Developed DePIN and Crypto related keyword based SEO strategy and Ranked in top 3 in USA; Germany; UK (worldwide sith some ranking fluctuations) for keywords like DePIN App; DePIN project; Smartphone DePIN; Web3 DePIN; DePIN Crypto etc. - Managed guest posting and backlinks development for the website, prioritizing 70+ DA backlinks. - Managed SEO strategy implementation, including website technical, load speed, interlinking content and backlinks optimization. - Assisted in analyzing and understanding app PMF score for different target audiences and geo-locations - Assisted in strategic development of app features by obtaining and analyzing user sentiment for the desired features. - Co-lead for e-mail, push and in-app, community and social-media communications for the Crypto launch and app updates - Assisted in Crypto launch roadmap development, including in-app currency conversions, crypto wallet connecting, Public sale whitelist development, Milestone based crypto airdrop system development; and lead implementation of communications from content and visuals development to execution and analytics.
Digital Marketing Manager
NATIX GmbH 2022 - 2023
- Provided analytics support and helped team increase Web3 DePIN app launch waitlist to 60K - Developed communications strategy for social media channels and managed website blog development - Managed the whitelist user conversion to app users after app launch on Google Play store. - Managed PR push for the app launch support - Supported and optimized app launch on iOS App store with the focus on new user acquisition - Participated in gamification of the app to increase user activation and retention - Created an automated user on-boarding process flow, implemented and optimized it increased on-boarding communication effectiveness from 23% to 42%, via e-mail, push and in-app notifications. - Developed and optimized process flow for surveying users on monthly bases automatically. Created survey format, questions and answer options to achieve 95% confidence level with +/-2% margin of error. Lead implementation execution and supported monthly analyses and data based action points formulation. - Developed Semi-Annual KPI and OKR based system for tracking, analyzing and optimizing marketing objectives, and overachieved in 90% of them.
Digital Marketing Consultant
EZ Digital 2021 - 2023
- Consulting Digital Marketing Startup to gain traction and boost growth phase. - Developing 360 cross-platform, integrated digital marketing strategy - Setting up, managing, analyzing and optimising marketing campaigns and budget with a target growth goal in Key Areas.
Digital Marketing Manager
MCA 2019 - 2022
Digital Manager at OMD Worldwide Regional Partner MCA •Improved KPI by 18% while managing annual digital marketing budget of $100,000 for 12 brands of 3 clients. •Reduced expenses by 22% while overseeing and optimizing all digital marketing campaigns within the region at all stages of development. •Developed new automated system for KPI and Budget forecast on Social Media platforms for the Target Audience in the Target region. •Enhancing long-term relationships with global partners in Caucasus & Central Asia (Georgia; Azerbaijan; Armenia; Kazakhstan & Uzbekistan) with focus on digital growth. •Analyzing target segment data for tailored solutions for local strategic needs and bespoke solutions for the agency & clients. •Managed Digital Marketing Activities for Companies Like: Unilever, Bayer, LG, Beymak, Chanel, Red Bull, Stada, Betek, Filli Boya, Swissotel, Trilliant & Others.
Head Of Innovation
Loyca 2018 - 2019
Building out innovation capabilities and transferring them into the corporate culture to impact the broader organization • Ensuring Strategy Implementation via Innovative solutions • Managing the process and monitoring the progress of the various on-going initiatives • Working with strategic innovation groups to conduct insights as well as design outputs to their work • Managing the assessment and evaluation of new business opportunities and potential threats to sustainability of current business plans. • Designing, researching, developing, analising and offering new marketing concepts as well as strategies • Managing prime team functions and activities for strategic direction • Share decisions’ authority to translate strategies in procedures and programs
Marketing Manager
FIXI 2017 - 2019
At FIXI PLC, integrity is at our core. We aim to provide a market leading service and support you in being a better trader. Our vision is to deliver a trading experience that is tailored to you and become a leading provider of online foreign exchange trading services. Combined with exceptional support for your trading, is access to the latest market data and liquidity, sourced from multiple global providers utilizing FIXI Plc's well established relationships within the institutional market space. - Responsible for the development and application of marketing strategies for FIXI PlC and its trading names worldwide. - In charge of digital marketing and digital lead generation for FIXI PLC, managing social media presence, search engine advertisement and search engine optimisation - Leading marketing team at FIXI PLC Georgia branch with development and execution of daily tasks
Skills
ecommerce
gtm
marketing-analyst
marketing
english
russian