sabadepin

Led multi-product commercialization across token ecosystem and hardware pre-sales. Led GTM preparation for VX360 pre-sales, contracting logistics, warehousing, and shipping partners and aligning landed cost structure with pricing prior to launch. Integrated cross-border shipping cost automation and regulatory logic into sales platform and built early commercial reporting linking traffic sources to pre-order conversion and unit economics. Supported $NATIX token launch, owning lifecycle email strategy and ecosystem while maintaining Drive& app marketing continuity. Retained ownership of Drive& SEO architecture, lifecycle automation, and cohort analyses framework. Built live analytics dashboard (downloads, uninstall rates, active users, behavior metrics) in Looker under internal dev capacity constraints; deployed on public launch day to ensure executive visibility. Implemented Marketing OKR framework and led quarterly planning cycles across token, app and hardware.

Initial GTM lead for Drive& mobile app launch, building growth and lifecycle infrastructure from inception. Built NATIX blog infrastructure and owned full SEO architecture from inception. Designed and implemented lifecycle email systems (waitlists, onboarding, retention, campaign automation). Grew Drive& waitlist to 60,000+ users via SEO and influencer outreach within 5 months. Drove 122K+ app downloads in first year; achieved 4.7 App Store & 4.6 Google Play rating across 5K+ reviews. Designed and executed structured user surveys (95% confidence interval) to inform feature prioritization and product-market fit evaluation. Developed cohort analysis framework to inform retention strategy and lifecycle optimization.

Led Advertising and SEO strategy, campaign optimization, and performance reporting across multiple verticals. Provided acquisition strategy and analytics advisory.

Lead regional digital strategy across Caucasus & Central Asia for multinational brand portfolios. Directed research, budgeting, and strategic presentations for tenders (Unilever, Red Bull, Swissotel, Chanel). Oversaw campaign execution and cross-market implementation. Developed forecasting and reporting dashboards reducing campaign waste by 24%.

Managed 8-person team across Marketing, UX/UI, SEO, and localization. Delivered 5.78x ROAS and 4.37x ROI on $100K annual budget. Reduced CAC by 47% within 6 months.

Built and optimized PPC campaigns across Google, Amazon, Facebook, and YouTube.