sacubby

Developed quarterly and semi-annual business targets for Douyin Lifestyle Services across traffic scenarios (GMV, orders, funnel conversion) based on historical performance and growth projections; established regular anomaly monitoring processes and conducted periodic reviews Conducted ceiling analysis for live-streaming recommendation scenarios from supply and traffic distribution dimensions; identified key causes of supply shortages through field research and merchant interviews, and optimized live-streaming strategies to increase GMV contribution by 2 percentage points in Q3 2024 Monitored core metrics and periodic strategies of competitors across traffic scenarios (video, livestreaming, search), supporting product teams in fine-tuning business directions Conducted in-depth industry and user research to assess the stage of Douyin Lifestyle Services and identify future growth points, providing clear growth path planning for annual business planning

Conducted in-depth research on new energy vehicles, vertical media, and community segments, supporting Dongchedi's strategic transformation to new energy; drove iterations of product, content, and community modules, achieving a 15% to 30% increase in in-app new energy penetration Prepared regular operational reports for BU leadership, identifying risks in a timely manner; proposed horizontal expansion to general interest communities and vertical enhancement of in-app transaction attributes to break through DAU growth bottlenecks, achieving multi-million user DAU growth Managed periodic OKR setting and evaluation for core management teams, ensuring quarterly alignment of work directions; evaluated annual/quarterly budgets for media teams, coordinated with business, finance, and data teams to develop reasonable budget plans, and maintained budget control during project approval processes Participated in half-yearly business planning, completed external research on industry, users, and competitors, collaborated with business heads to formulate 1-5 year business plans, addressed capability gaps, and defined clear strategies for new directions

Formulated and dynamically adjusted city entry/exit standards and mechanisms for Beike Premium Housing nationwide, developed evaluation metrics and models to ensure achievement of annual targets (100K signings, $240M platform revenue) Collaborated with city-level operations to evaluate and adjust business models (payment terms, down payments, commission ratios, subsidies) in premium housing cities, achieving signing targets and over 40% order fulfillment rate Established an operational analysis system for premium housing, designed metrics and analysis frameworks, produced bi-weekly operational reports, and conducted monthly reviews for 8 key cities nationwide Addressed signing and fulfillment challenges in responsible cities (Dalian & Shijiazhuang) with citylevel operations, developed solutions, tracked implementation, and drove business iteration Conducted research on second-hand housing and related industries (banks, asset management, nonperforming assets, valuation), exploring directions and feasibility for future B2B commercialization

Collaborated with business teams to digitalize offline retail scenarios, established a process management system covering customer flow-lead-test drive-order in store and outreach sales, providing effective business tools for operations Built an offline lead evaluation and prediction model, designed a lead scoring system, achieved lead flow digitization, and accurately predicted order conversion probability, with in-store order leads ranking in the top 3% Assisted the telemarketing team in establishing an independent quality inspection system, replacing the original sampling mechanism, significantly improving management efficiency, and optimizing the business path for telemarketing specialists, achieving a 13% lead-to-test drive conversion rate in two regions (national average 11%) Conducted industry research, explored tools and methods to enhance business efficiency in retail scenarios, and successfully piloted implementation of these solutions

Led the development of an operational analysis framework and end-to-end monitoring system (dashboard) for used car business lines, producing daily/weekly/monthly analysis reports to identify anomalies and adjust strategies in a timely manner Conducted industry trend research on used cars and new car financing, compiled regular updates on industry dynamics and policy changes to support management in strategic adjustments Conducted domestic and international competitor analysis through field research, financial reports, and expert interviews, developed analysis reports and optimization strategies Formulated monthly and annual purchase/sales targets, built business models, and collaborated with operations and finance to establish KPI targets Conducted user research for used and new cars, designed research questionnaires, and produced reports to assist operations, product, and marketing teams in understanding user needs and adjustingadvertising strategies

Focused on new retail industry, identified client pain points, provided product, technical, and business model solutions, and presented to client executives to create new business opportunities Served as project manager internally, coordinated resources across BD, product, R&D, and delivery to ensure project quality Regularly communicated with product teams to adjust product roadmaps based on industry trends and promote new product launches Conducted cross-industry research and competitive analysis to identify new industry entry points

Conducted research on mobile communication devices, offline market, brand, and channel analysis for mobile phone categories Developed and maintained data collection channels to ensure data quality Monthly market sizing and forecasting based on regional retail survey data Assisted in competitor research and analysis for new product launches of brand clients Delivered high-quality market research reports for retailer clients on a regular basis