saladbowlpick

Served as the key contact for all aspects of inbound partnerships, collaborations, and activations for blue chip brands such as EA, PlayStation, Sorare, SimpliSafe, Adidas, Frito Lay, Truly, JD Sports, and more, resulting in over $1 million in sales for the calendar year. Created IP and strategy around talent and brand to promote growth across all platforms including storyboarding short form, long form, integrations, giveaways, sweepstakes, and live streams. Responsible for all logistical aspects including organizing deliverables, redlining contracts, briefs, creating run of shows, generating pitch decks, recapping all analytics aspects for leads, and overseeing execution of deliverables to hit key beats for the brand. Managing multiple high profile talents across the agency and affiliates such as Bfordlancer (1.5 million subscribers), EsfandTV (1.2 million followers), and more. Creating and organizing all in-house processes to streamline data and information amongst the broader company.

Created Fractal stream nights to promote different communities to engage with new products, including W/L giveaways, first looks, and game showcases. Creating a marketing roll out strategy for games prior to their mints. Gathering and being the primary contact for organizing multiple parties to participate in future game events. Being the lead to conduct multiple gaming events for Fractal. Created the Fractal Streamers Program to onboard Web2 Gamers and to build out Fractals Twitch page. Creating value for 'Fractal' NFT holders by concepting gamified engagement program. Game testing alpha projects to see if it meets first look requirements. Oversight and creation of all community programs on Discord and Twitter.

Crafted a 'March Madness' tournament style event featuring their communities favorite Pepes to boost engagement across Discord and Twitter. Consulted on overall tournaments prospects and usefulness in the now and foreseeable future. Weighing in on readiness of project, optics among competitive and casual gamers, engagement, and demographic of the communities involved. Consulted on new character development by providing insights of modern gaming characteristics.

Onboarding Web2 talent and professional gamers to play Axie Infinity as representatives of the guild. Consultation on MetaGoons eSports. Oversight on all socials/marketing programs including Discord, Twitter, and more.

Being the key client contact in negotiating terms for various in person events, intellectual property, and production projects with partners such as AngryVideogameNerd, SamitoFPS, Navi, Panda Gaming. Storyboarded concepts for videos 'Road To Top 500' and 'Battle for the Rose', managing budget and time for our talent and staff. Performing on site walkthroughs with clients to ensure quality and service expectations are met.

Built out and maintained all aspects of the tournament series 'Nebulous'. Implemented a power ranking system across NYC that tracks players that have entered tri-state tournaments to provide a fair and balanced bracket for veterans and newcomers. Streamed, managed, commentated, and hosted the now partnered Twitch channel 'NYC SSBM'. Oversaw all socials of 'NYC Melee' including Twitter, Discord, and Facebook group growth. Created 'Lift Off' a Nebulous tournament that takes the best players out of the bracket to commentate on newcomers and notable upcoming talent.

Responsible for content around the 'Super Smash Brothers' franchise, pitching ideas such as the Youtube segment 'Melee Science' and national tournament 'Smash Rivalries' to full success. Reached out and negotiated terms for talent and interviewers. Working closely with multiple parties to ensure the strongest product was being produced in a timely fashion. Gathered hours of interview content and b-roll for use or sale to other companies such as ESPN, Dot Esports, etc.

Collaborated closely with customers to understand their procurement requirements. Conducted in-depth discovery calls to uncover opportunities across various stages of the customer lifecycle. Met or exceeded targets for customer acquisition, customer spending adoption, and pricing.