salman

Developed Good Flippin' Burgers' Strategic and Branding roadmap including GTM, Growth, Identity and Voice from the ground up. Owned marketing AOP, brand strategy development, and collaborated with Sales and Operations teams to sustainably drive consumer sales while increasing the brand's footprint.

Developed digital marketing campaigns for LEGO India and SEA to grow consumer sales and drive engagement of digital touchpoints through Owned, Earned, Shared and Paid media. Collaborated with the LEGO India Brand Team to create the “Build What You Love” campaign to further drive brand affinity and awareness in the region while recruiting shoppers and kids to the fold.

Devised and executed promotional and activation plans across India to build brand awareness and engagement for Tamil Thaliavas (Pro Kabaddi League franchise). Led a cross-functional team to deliver on the marketing and larger business + revenue goals of the organisation.

Part of the core team, along with founders, responsible for conceptualising, developing and subsequently launching the KCRoasters brand across India. Developed and executed the brand’s social media, editorial calendar, press releases and e-commerce strategy to build brand awareness and drive ROI while promoting a positive and consistent identity.

Formulated and implemented key campaign strategies and delivered competitive intelligence for Rejoice Shampoo (P&G) in Indonesia, Vietnam, Malaysia, Philippines, Thailand and Greater China. Owned end-to-end scope of processes for Leo Burnett’s Global Knowledge Centre (GKC); supervised a pan-Asia team to enable timely delivery, adherence to mandates and resulting marketing analytics.

Strategised Marketing campaigns for key brands of Mahindra Trucks and Buses, Mahindra Two Wheelers, Mahindra Automotive, Mahindra Finance, and KamaSutra.

Conducted classes for various national-level competitive exams including CAT, CET, XAT, GMAT and assisted students through one-on-one counseling.