sameen

2024.1 - Present Externality Labs CPO (Product Co-founder) Core Product Strategy & Execution - Led Sortes v1 → v3.1 iterations across web and mobile, building the mobile product from 0; defined a bottom-up product roadmap and growth strategy. - Reorganized product execution after joining, accelerating delivery by 60%+; supported progression into the second funding stage. - Designed multiple core gameplay mechanics and product architectures; v2 achieved market validation and institutional recognition. - During campaign periods, delivered 100%+ annualized BTC yield for prize pool products; v3.1 currently in closed beta. Product Architecture & Experience Redesign - Led a systematic optimization from v2 → v3.1, restructuring core flows, navigation hierarchy, and visual language to reduce user friction and improve conversion. New Product Incubation (0→1) - Led the design and launch of Satoshi Miner (TMA mining game with voucher rewards) and RandSwap (decentralized token swap platform). Campaign Templates - Led the Sortes × Taiko Giveaway Campaign, establishing a scalable, reusable multi-chain campaign template. UX & UI Ownership - Owned end-to-end design across product and go-to-market, covering UX/UI, visual system, and marketing collateral (campaign, merchandise, and exhibition assets).

2021.11 - 2023.12 BBSMI（Ballena Blanca Service Management Inc） Product VP & Head Of User Growth Product Management: Led the Zoobet project (Crypto-powered e-gaming site), achieving 25%+ monthly GGR growth. - Exchange Development: Built a cryptocurrency exchange (CEX) from 0→1, designing web frontend/backend and app frontend, including core modules like market makers, partner programs, C2C management, and activity centers. - Operational Support: Provided traffic resources and channels, leading partnerships and tracking results. - Achievements: Successfully launched the CEX, maintaining a CMC ranking of 50-70. Significantly boosted Zoobet revenue post-redevelopment.

2021.11 Huobi（www.huobi.com） Senior Product Manager (H6) - Product Growth: Optimized in-app sharing links, increasing user sharing rates and market branding. - Backend Automation: Designed backend features for operational activities, achieving full automation of operational tools. - Campaign Design: Focused on user growth for Huobi Wallet, improving campaign conversion rates. - Achievements: Designed Huobi Wallet's native financial system, driving user growth, deposits, and revenue through multiple campaigns.

2021.1 - 2021.6 MugglePay（https://mugglepay.com/） Product VP & Head Of User Growth - Project Background: Seed round led by Celo Alliance, $1M funding. Core team of 6, including 2 co-founders. - Product & Design: Led iterations of MugglePay, MuggleWallet, Payment Page 2.0, and TG Bot 2.0, adding invite-rebate features and optimizing UX. - Partnerships: Signed and managed payment collaborations with Gate and other clients with $1M+ monthly transaction volumes. - User Operations: Managed Twak setup and Telegram communities (6,000+ members). - Achievements: Achieved $7M transaction volume in Q1 2021, with 35%+ monthly growth. Secured funding through updated branding materials. Ensured business continuity by replacing payment channels after Simplex restrictions.

2021.1 - 2021.3 Gate（www.gate.io） Head Of User Growth - User Growth: Managed KOL and cross-industry partnerships, driving user and transaction volume growth. - Channel Expansion: Secured cost-effective partnerships with overseas payment channels. - Achievements: Established multiple institutional and KOL partnerships, expanding overseas payment channels.

2019.9 - 2020.12 OKX（www.okex.com） Senior Project Operations Manager (P6-1) - User Growth: Led KOL and cross-industry partnerships, driving user and transaction volume growth. - Campaigns: Designed online campaigns, optimizing user behavior and channel traffic data. - Growth Projects: Led 0→1 projects, including YouTube KOL collaborations and MugglePay partnerships. - Achievements: Exceeded user and transaction volume OKRs, accumulating 1,800+ overseas and 100+ Chinese Web3 traffic channels.