samshev

Leadership and Strategy: -Orchestrated Comprehensive Rebranding: Led a complete rebranding and website relaunch, positioning the company to resonate with a crypto-native audience and redefining the company name, brand identity, vision, messaging, and iconography. The rebranding distinguished Ava Protocol in the competitive blockchain industry, surging the company to 12,000+ unique wallets and 35+ ecosystem dApp partners. -Built and Led High-Performing Marketing Team: Recruited and managed a cross-functional team of 6+ professionals across PR, content, social media, community management, paid acquisition, and organic growth. Managed the marketing budget to maximize ROI and drive impactful results. -Launched B2B-Focused Mainnet with 100% Capacity Utilization: Successfully introduced the Ava Protocol Mainnet targeting B2B clients. Leveraged strategic relationships with top Ethereum chains and implemented robust growth and branding programs, achieving exponential growth and 100% onboarding capacity within our first month. GTM and Growth Marketing: -Spearheaded Developer Enablement and Community Growth: Established developer tools and community channels to empower developers. Refined product messaging and use cases, amplifying launch efforts within the developer community. -4x Content Output and Engagement: Created a comprehensive content and amplification pipeline, increasing outbound content and readership by 4x. Maintained a consistent flow of press releases, earned media, interviews, blogs, and case studies to effectively reach target audiences. -Drove Business Relations Leading to $4B TVL Staked: Led developer relations efforts, onboarding major operators and validators in the blockchain industry. Propelled Ava Protocol to achieve a total value locked (TVL) of $4 billion in staked assets. Community, Ecosystem, and Events: -Enhanced Social Media and Community Engagement: Launched new social media channels and revamped engagement strategies, doubling X, LinkedIn, and Warpcast followers and spiking engagement across all platforms (including Telegram and Discord). -Executed Global Events Strategy: Developed and implemented a global events strategy, forming strong partnerships and increasing average event attendance by over 300%. -Forged Strategic Partnerships with Leading Blockchains: Developed partnership programs resulting in alliances with prominent blockchain projects such as Soneium, EigenLayer, and Polkadot.

Leadership and Strategy: -Managed growth, operations, and social team members/vendors and budgets and built cross-functional collaboration with sales, product, and executive leadership to develop agile go-to-market strategies and sales enablement programs. -Spearheaded a holistic, cross-channel marketing strategy—encompassing brand positioning, paid media, SEO, direct marketing, account-based marketing (ABM), email automation, and advanced marketing technologies. This resulted in an 800% increase in marketing-attributed meetings and a 50% increase in lead pipeline velocity. -Led company-wide rebranding/repositioning from a primarily on-prem provider to a cloud leader in intelligent storage. This initiative accelerated the marketing-attributed pipeline, leading to triple-digit growth in marketing-attributed revenue. Growth Marketing & Community Building: -Email Marketing: Leveraged data analytics and personalized content to boost email open rates from 8% to 30% and click-through rates from 0.8% to over 3%. -Digital Advertising (PPC): Achieved click-through rates 150% above industry averages by implementing innovative targeting strategies. -Social Media & Community Engagement: Drove a compound quarterly growth of 4% in followers by nurturing community participation and user-generated content. Revamped global events strategy, leading to a 200% surge in event attendance and a 100% increase in meetings booked at live events.

Leadership: Hired and oversaw the marketing operations and data services teams, and vendors. Strategy: Crafted and executed innovative multichannel marketing strategies, driving a 30% rise in engagement and surpassing goals for live and digital events. Growth Marketing: Owned SEO, SEM, and PPC channels from strategy to implementation, driving a web traffic increase of over 16x. The programs delivered triple-digit ROI and contributed 80% of all qualified leads–greatly exceeding goals. Marketing Operations: Designed and owned the marketing operations technology platform. This included the upkeep of all tools and the hiring and managing of the operations and data teams.

Responsible for strategy, creation, and performance of Postman's B2B and B2C marketing programs, including GTM for new products, growth, inbound marketing, and social media campaigns.

-Owned relationships with Google marketing leads and partnered with them to conceptualize and deliver B2B & B2C email and digital marketing campaigns based on individual product line needs -Managed email production and QA teams