samsvg

Maintaining the website and using data to deliver better conversion rates through A/B testing, supporting product teams with animated prototypes for user testing, and designing marketing assets for web and print.

Using the component library as a design system in Webflow, using community channels as a way to research product uses and pain points, and developing SAAS websites in Webflow for conversion and brand positioning.

Worked independently building, maintaining, and designing Webflow sites, and dedicated time to illustration and brands in the hospitality sector, blending storytelling with motion and interaction.

Working between product and web for clients in fintech, health tech, corporate, and government sectors, using Webflow and XD to support brand and marketing goals.