sandiforward

Growth, Ux And New Revenue Specialist: Build Businesses Not Projects

Dynamic and innovative Product Manager with over 9 years of experience in developing ecosystem solutions, driving user-centered product strategies and scaling blockchain ecosystems.

Beyond roles I am an active contributor to the following communities:

- London Crypto Community Development: Regularly organise events for Base On-Chain Summer, Farcaster and Growth Leaders based in the city to connect.
- Purple DAO providing retro-funding to builders and content creators helping expand Farcaster ecosystem
- Contributor to the Nozomi Founders Playbook
- Active member of Safary, Serotonin, Nozomi and GTM3 communities to deepen relationships and discussions with leaders in the space.








Experience: 11 years

Yearly salary: $190,000

Hourly rate: $220

Nationality: 🇦🇺 Australia

Residency: 🇬🇧 United Kingdom


Experience

Director of E-Commerce Strategy
Publicis Groupe
2023 - 2023
Oversee agency activities and commerce solution needs with clients such as AB InBev, Stellantis, Samsung to support transition and value seen from marketing to sales. Hold key relationships with E-Commerce giants from Amazon, E-Bay, Doordash to support aggregated data insight builds.
Senior Product Manager Global Strategic Initiatives
DeliveryHero
2022 - 2023
Build out the advertising solutions on platform, data insights platform and oversee user experience integrations as we shipped solutions and added new verticals such as pharmacy, grocery, alcohol and general retail.
New Business Consulting
PepsiCo
2022 - 2021
Grow online business sales for ANZ. Sat on international council in the development of online only food and beverage brand development.
Head of Commercial Virtual Brands
Deliveroo
2021 - 2016
Launch new business initiative 'Virtual Brands' leveraging market and platform data to build consulting arm, whitelabel online only brands and data insights platform to drive new revenue and support ecosystem value.

Skills

account-manager
ads
brand
business-development
consulting
growth
growth-marketing
head-of-sales
product-lead
product-manager
product-marketing
project-manager
research
retention-marketing
sales
user acquisition
ux-researcher
web3
english