santiagoschw

Digital Marketing Manager

I'm a digital marketing specialist with over 8 years of experience leading growth strategies across startups in tech, AI, and Web3. My background spans content, lifecycle marketing, CRM, SEO, and community building, always focused on driving measurable growth and user engagement.

I’m most effective in fast-moving environments where I can connect strategy with execution, experiment quickly, and scale what works. I like solving real problems with smart, scrappy teams and using data to guide decisions without getting stuck in analysis paralysis.

Outside of work, I'm curious by nature, always learning something new, whether it’s a language, a framework, or a creative tool. I bring that same mindset into everything I do professionally.


Experience: 8 years

Yearly salary: $70,000

Hourly rate: $0

Nationality: 🇦🇷 Argentina

Residency: 🇪🇸 Spain


Experience

Copywriter & Content Strategist
Ava Labs
2024 - 2025
Wrote and edited long-form articles promoting, explaining, and highlighting the features of the company’s cryptocurrency wallet product. Developed the X strategy for Core Wallet, overseeing content planning and creation to drive engagement and encourage user acquisition.
Digital Marketing Manager
Knowy
2023 - 2023
Designed the long-term digital marketing strategy, content calendar, and growth plan. Managed the company's brand identity and website creation projects. Speaheaded a user acquisition campaign after launch, achieving a 10% week-on-week growth during the first three months after launch.
Content Strategist
Digital Insight Games
2022 - 2023
Researched, wrote, and edited weekly articles for the company’s Medium blog. Grew the community to over 21.9K Discord members, 132.7K Twitter followers, and 1.6K Medium subscribers.
Content & Community Manager
Innovatio
2021 - 2023
Owned the company’s content marketing and social media calendar. Achieved an engagement rate of 4.6% and a total of 8.9K monthly impressions on Twitter. Improved interaction rates by 112% and overall reach by 44.2% on Instagram. Organically increased Discord server members to 1K and Twitter following to 2.1K.
Content Strategist
The Crypto App
2021 - 2021
Researched, wrote, and edited SEO-optimized articles for the app’s blog. Increased average post views from 272 to 1.6K (588%) and organic traffic by 240%.
Marketing Assistant Manager
Fulcrum SRL
2017 - 2021
Owned the digital B2B marketing channels. Created product and service documentation such as whitepapers, brochures, and catalogues, prioritizing product and brand positioning. Implemented a content marketing strategy oriented to on-page SEO, raising organic traffic by 23.8% and direct traffic by 43.75%.

Skills

content-marketing
digital-marketing
social-media
marketing
english
italian
spanish