saurabhkandpal
Web3 Marketing Expert
I'm a marketing professional who loves crafting brands that people fall in love with :)
I have been managing brand, product and growth at WazirX - India's largest crypto exchange since 2021. My previous experience has been at marketing roles that have contributed towards scaling early stage startups like CARS24 and Onco.com.
My current focus is towards helping the upcoming web3 platforms curate their offerings and encouraging large scale adoption via integrated marketing solutions.
Experience: 10 years
Yearly salary: $50,000
Hourly rate: $60
Nationality: 🇮🇳 India
Residency: 🇮🇳 India
Experience
Web3 Marketing Expert
Consulatant 2023 - 2024
Since 2023, I have been involved as a consultant for Shardeum ( L1 blockchain) along with developing a native non custodian wallet.
Senior Marketing Manager
WazirX 2021 - 2022
As a senior manager, my KRA was overall marketing strategy. I led customer acquisition and retention campaigns along with managing the social media and content marketing team. I was also responsible for SEO and other digital and brand marketing needs including influencer marketing.
Senior Brand manager
Onco.com 2020 - 2020
Led the brand and content team at Onco.com (a HealthTec startup). Managed the SEO/SEM and digital marketing (YT ads and google display network) along with offline brand marketing activities.
Brand manager
CARS24 2018 - 2019
Led the brand marketing team to ensure that CARS24 had the highest brand recall. Managed the media plan along with additional responsibilities of digital marketing (SEO, YouTube ads, display ads)
Co founder
BeSocked.com 2017 - 2018
I co founded a D2C apparel brand specialising in inner and comfort wear. I set up the business and looked after the operations and marketing.
Brand planner
Digivaasi Interactive 2014 - 2017
Started as a brand planner and looked after client servicing and brand strategy. Clients managed included Kose India, Spicejet, OLX and Suzuki India.
Skills
brand-marketing
community-manager
content-marketing
growth-marketing
head-of-marketing
influencer-marketing
marketing
product-manager
product-marketing
retention-marketing
seo
social-media
user acquisition
web3
english
hindi