scarlettliuuu

Designed, executed and evaluated promotional campaigns for fiat on-ramp and wealth management products. Maintained quarterly growth of 15% in asset under management. Adjusted annual yield of wealth management products dynamically. Managed operation logistics of a newly launched customer-to-customer fiat transaction feature. Reduced customer complaints by 25%. Conducted competitor and user analysis with data presentation. Improved campaign performance and customer satisfaction of products. Increased the daily trading volume of application programming interface (API) trading by nearly $1 million.

Conducted market research for product launching and developed an execution plan to incentivize trading activities. Estimated the effect of proposals with an analysis on historical data using python. Performed competitor analysis, collecting details of branding activities on competing platforms using web scrapping tools, to optimize branding strategies. Managed the brand’s Twitter account and increased the number of followers by 30% in four months.

Led four social media campaigns to promote the project, with an average of 160 participants in each campaign. Quantified and compared social media activity effects, to optimize marketing strategies.

Collected data on non-fungible token exchanges. Provided insights on data outliers. Developed content for weekly market reports. Offered tailored marketing strategies to clients in the western countries to expand their markets into the Mandarin-speaking community. Organized over 10 “Ask Me Anything” events online. Brought over 500 more people to the official social media community with each event. Managed over 15 social media accounts for clients on Chinese platforms. Brought over 2000 additional followers to a WeChat account in less than three months.