Data-driven growth marketer with 15+ years of experience scaling fintech, forex, and Web3 brands through advanced attribution models, performance marketing, and cross-channel campaign execution. Expert in bridging on-chain and off-chain ecosystems, optimising CAC/LTV, and building marketing infrastructures that drive sustainable revenue growth. Skilled at collaborating with engineers, product teams, and creatives to deliver measurable outcomes. Adept at combining strategy with hands-on execution in fast-growth environments, with a track record of leading marketing functions that evolve into C-suite roles.
Experience: 11 years
Yearly salary: $84,000
Hourly rate: $20
Nationality: 🇬🇧 United Kingdom
Residency: 🇦🇪 United Arab Emirates
Experience
Global Head of PR & Media Strategy
Exness 2023 - 2025
Partnered with executive leadership to shape corporate strategy, internal communications, and brand positioning. Reduced MENA CPA by 22% via localisation and cross-channel reallocation. Designed integrated GTM strategy across forex and crypto verticals, improving ROAS. Advised on strategic narrative for executive roadshows and investor engagement, improving brand trust and media sentiment. Supported marketing, HR, and operations projects to enhance the company-wide performance culture.
Head of Content & Communications
Cointelegraph 2021 - 2023
Increased global readership from 15M to 20M monthly users through SEO, editorial strategy, and digital campaigns. Delivered 300% traffic growth and 250% social engagement uplift via integrated content and influencer marketing. Scaled video and multimedia output, boosting average watch time by 40% and session duration by 60%. Built and led a 30+ person team across editorial, social, and marketing functions.
Director of Marketing and Communications
Alter Domus 2017 - 2021
Contributed to 5x revenue and EBITDA growth during €4.9B valuation milestone via brand, PR, and investor marketing. Grew LinkedIn following from 12K to 90K by aligning content with business development and market cycles. Improved inbound deal flow by 40% through targeted PR and thought leadership content.
Speed Desk Editor & Team Leader
Bloomberg News 2012 - 2017
Led a 15-person real-time news team covering Western European markets, optimising output for social and digital visibility. Boosted subscriber engagement through content planning and platform strategy. Mentored junior journalists and improved content speed-to-market across asset classes.
Deputy Head of Language Services
Deutsche Bundesbank 2008 - 2012
Managed multilingual communications for Germany’s central bank, aligning output with policy and brand tone. Introduced translation tools and systems that significantly increased team efficiency. Coordinated cross-departmental messaging for consistency and impact.
Skills
