sderouard
Business Development / Solution Architect
I’m a Web3 strategist and technical architect, experienced delivering advanced digital and blockchain solutions for global enterprises, high-growth startups, and emerging Web3 platforms. My background combines deep engineering expertise with a sharp commercial edge, allowing me to align complex technical builds with real-world business outcomes.
I’ve advised and built for companies including Nissan, BP, BAT, Sanofi Pasteur, Salesforce, and Applied Blockchain, leading the development of tokenized real-world asset (RWA) platforms, DeFi infrastructure, and compliant stablecoins. I specialize in bridging enterprise-grade architecture with blockchain-native innovation, particularly across commodity-backed finance, digital identity, DAO governance, and regulatory alignment (MiCA, GDPR).
As a proven business developer and solution architect, I’ve led technical sales that have closed seven-figure deals, built multi-chain partnerships, and brought regulated Web3 products from concept to market across more than 25 countries.
Selected Highlights
- Architected and launched a Web3 agricultural trading protocol with tokenized RWA settlement
- Closed seven-figure projects through hands-on presales leadership at Applied Blockchain
- Designed MiCA-compliant token models for commodities, carbon credits, and thematic bonds
- Delivered go-to-market and digital strategies for regulated product launches in the e-cigarette and pharmaceutical sectors
- Active contributor to the Solana Super Team DAO and frequent speaker at blockchain industry events
Core Strengths
- Business Development and Strategic Partnerships
- Web3 Architecture (DeFi, Tokenization, Oracles, DAOs)
- Technical Sales, Proposal Writing, and Enterprise Workshops
- Regulatory Compliance (MiCA, GDPR)
- Cross-functional Team Leadership and Stakeholder Management
Experience: 10 years
Yearly salary: $100,000
Hourly rate: $0
Nationality: 🇨🇦 Canada
Residency: 🇬🇧 United Kingdom
Experience
Solution Architect / Business Development
Applied Blockchain 2021 - 2023
Orchestrated the planning and execution of technical sales and business development initiatives that realised seven figures in new business through detailed proposals, workshops, and client relationship management. Attended 24+ conferences and workshops, serving as a company representative/advocate and cultivating commercial partnerships with major blockchain players like Polygon, Near, and Solana. Designated as the principal pre-sales technical architect for Web3, DeFi, and trading/financial solutions; conducted research to remain at the cutting-edge of relevant advancements in cryptography, decentralised identity, and legal compliance. Coached and mentored junior team members to advance their professional development. Facilitated the architecture training of sales teams to ensure precise, high-quality proposals.
Consultanct
Self Employed 2018 - 2021
Serviced various client seeking services related to Web3 trading, Python development, fundraising, and promotions.
Senior Consultant – Solutions Architecture
Salesforce 2015 - 2018
Designed, developed and documented scalable, marketing automation solutions using Salesforce Marketing Cloud functionalities, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Interaction Studio, Ad Studio, and Audience Builder for Fortune500 companies. Expert in data architecture, GDPR compliance, and system integrations, including troubleshooting and resolving key 'red accounts' to reduce churn. Led workshops and presentations for Fortune 500 clients, driving £100-500k deals in the sales process.
Technical Director
Consultant 2013 - 2015
Steered restructuring efforts for a leading digital agency’s tech offering and development processes with the goal of elevating performance and profitability. Engineered a SaaS platform that enabled brands to purchase media space on a global logistics fleet. Exhibited expertise in technical sales while responding to RFPs and authored proposals that won £3.5M+ in new business.
Technical Director
The Digital Consultancy 2012 - 2013
Key architect behind a global mobile pay-at-the-pump strategy for a leading fuel brand, deployed across 26 countries and 22,000+ locations, transforming customer experience and operational efficiency. Developed go-to-market digital strategies for Big Tobacco’s e-cigarette launches, aligning regulatory constraints with commercial positioning and market readiness. Leveraged data mining and predictive analytics to model consumer propensity, evaluate market maturity, and optimize product/service positioning across diverse geographies. Delivered a comprehensive digital audit for a Top 10 global pharmaceutical company, uncovering compliance risks, underutilized digital assets, and platform inefficiencies—informing a high-stakes remediation roadmap. Built real-time business intelligence dashboards for enterprise clients to enable live reporting, behavioral analytics, and performance monitoring across global campaigns. Played a central role in strategy development, proposal creation, and stakeholder engagement across global cross-functional teams.
Technical Director
Digitas/Razorfish 2008 - 2013
Spearheaded the end-to-end digital transformation of Nissan GB’s asset management and online service platforms, scaling the account from £800K to £5M+ in annual revenue. Architected and launched a SaaS microservice platform across 225 UK dealerships, significantly boosting lead generation, customer engagement, and conversion rates. Drove adoption of emerging technologies, resulting in $4.2M in new annual revenue streams through innovative digital services. Recognized with multiple industry awards, including a DMA Award for Best Digital/Social Campaign and the Automotive Innovation Award for Nissan’s Test Drive Booking Platform. Led a high-performing cross-functional team in London and managed offshore development operations in Costa Rica, ensuring delivery excellence across global teams. Technical stack: Ruby on Rails, Flask, PHP, HTML/JS/CSS, ActionScript
Salesforce Developer/Solution Architect
GIC 2007 - 2008
Designed and delivered enterprise-grade, automated marketing solutions for global clients, aligning business goals with scalable architectures across Salesforce CRM, Marketing Cloud, and custom integrations. Led executive-level workshops and technical discovery sessions with Fortune 500 clients, directly influencing £100K–£500K deal closures and long-term client retention. Acted as the technical lead on high-stakes “red accounts,” diagnosing system failures, resolving critical data issues, and successfully reversing churn risk through rapid technical turnaround. Specialized in data architecture, GDPR-compliant system design, and seamless third-party platform integrations across marketing, sales, and analytics stacks. Oversaw complex data migrations and API integrations, ensuring operational continuity and enterprise scalability.
Web Developer
Brighton & Hove City Council 2004 - 2007
Led the full migration to a unified MVC framework across all digital assets, enhancing service speed, accessibility, and compliance with e-Gov and digital inclusion mandates. Delivered a digital-first strategy that ensured 100% of council services were accessible online, significantly reducing citizen support requests and manual processing costs. Designed and launched a councillor blogging platform that achieved 93% adoption, directly contributing to a historic election victory by increasing transparency and digital engagement. Replaced legacy Lotus Notes systems with a custom-built intranet using Python and Plone, improving internal communication and document management efficiency. Oversaw full-stack development and architectural decisions across Python, Plone, Java/J2EE, and Oracle environments.
Skills
communication
customer-success
digital-marketing
engineer
finance
java
marketing
postgres
python
solana
tokenization
tokenomics
business-development
english