sdragos

• Led SEO content strategy that secured 9 page-one rankings on Google Romania across high-value keywords, covering 19,600+ combined monthly searches. • Grew organic search impressions from 27,000 to 58,000 per week (+110%) while generating ~2,300 monthly organic clicks to key product pages. • Audited end-to-end acquisition-to-conversion funnel using GA4 and external testing; delivered optimization roadmap that improved new account activation rates. • Mapped customer journey friction points across onboarding and engagement stages; recommendations reduced dropoffs and improved platform adoption. • Designed lifecycle campaigns targeting audience stickiness and reactivation across the Romanian market. • Built segmented email sequences for distinct subscriber cohorts, improving retention and platform ecosystem usage across the full funnel. • Launched AI-focused landing pages for targeted segments, achieving ~22% conversion rate. • Authored go-to-market positioning document synthesizing traffic data, competitive benchmarking, and behavior analysis across 6 competitors. • Proposed three strategic positioning options with data-driven justifications; recommendations adopted by leadership to define Romania market direction. • Built data-driven lifecycle and newsletter strategies using audience segmentation, personalization, and automated journeys; increased subscriber engagement. • Executed localized multi-channel campaigns (email, social, web) for Romania; coordinated strategic partnership from brief through to launch. • Delivered weekly KPI reports to cross-functional stakeholders (product, growth, leadership); insights drove iterative campaign and funnel optimization.

• Achieved above-average closing rates through persuasive communication and tailored property recommendations. • Cultivated strong relationships with 25+ clients, resulting in a 95% client satisfaction rate and a consistent stream of referrals.