I've spent the last 6 years doing one thing exceptionally well by helping websites rank, grow, and convert. From crafting authoritative SEO content to architecting full-scale organic growth strategies for an AI-powered LegalTech SaaS company based in Singapore, SEO is not just my profession. It is how I think, plan, and deliver results.
My journey started with mastering the fundamentals: keyword research, on-page optimization, technical SEO, and content writing. Over time, I evolved into a strategist who builds systems. I design SILO-based content architectures, develop 3 to 12-month SEO roadmaps, lead cross-functional teams, and mentor the next generation of SEO professionals.
Some milestones I'm proud of:
* Grew organic traffic by 200% through strategic keyword expansion and content optimization
* Ranked 500+ new keywords in SERPs through a structured SILO content strategy
* Built 320 referring domains and 1,400+ backlinks through targeted link-building campaigns
* Optimized conversion funnels that generated nearly ₱1,000,000 in leads and sales in a single month
* Pioneered AEO strategies to secure brand visibility across ChatGPT, Perplexity, and Google AI Overviews
What sets me apart today is my early adoption of Answer Engine Optimization (AEO). As AI platforms like ChatGPT, Perplexity, and Google AI Overviews reshape how people search for information, I help brands stay visible, credible, and authoritative not just in traditional search but across the entire AI-driven search ecosystem.
What I bring to any team goes beyond rankings. I translate SEO data into business decisions, turning organic traffic into measurable revenue. I build content ecosystems that compound in value over time, establish brand authority through topical depth and structured link-building, and future-proof websites for the evolving AI search landscape through AEO implementation. Whether it is growing a brand from zero organic presence or scaling an existing strategy to new heights, I bring both the technical precision and strategic thinking to make it happen.
Let's connect if you are building a brand that deserves to be found, not just online, but everywhere people are searching.
Top skills
Search Engine Optimization (SEO) • Organic Search • Strategic Roadmaps • Conversion Optimization • Google Analytics
Experience: 6 years
Yearly salary: $80,000
Hourly rate: $25
Nationality: 🇵🇭 Philippines
Residency: 🇵🇭 Philippines
Experience
SEO Specialist
Lexagle 2024 - 2026
Pioneered AEO (Answer Engine Optimization) strategies by implementing structured data markup to optimize for AI platforms, ChatGPT, Perplexity, and Google AI Overviews, securing brand citations and visibility in AI-generated responses across next-generation search ecosystems. Led end-to-end development of a new website covering 20+ core pages, product, industry, brochures, localized pages, and other core pages using Webflow, conducting market research, content creation, and full site architecture for conversion optimization. Orchestrated 50+ content assets such as blogs, PRs, case studies, and infographics, by structuring keyword-optimized briefs and overseeing execution from ideation to launch, strengthening domain authority and organic discoverability. Architected a SILO-based content strategy and editorial calendar delivering 6-8 SEO-optimized articles per month using Ahrefs, SEMrush, and Google Keyword Planner, driving a 70% increase in organic traffic and 500+ new keyword rankings in SERPs. Engineered content campaigns for a LegalTech SaaS audience through competitor research and keyword gap analysis, identifying high-value topic clusters to maximize search visibility and engagement. Mentored marketing interns by developing SOPs and training materials, maintaining a workflow of 6–8 published and refreshed articles per month while improving turnaround time and content quality. Amplified off-page SEO by leading link-building and citation campaigns across directories, marketplaces, and partnerships, securing 50+ listings, 320 referring domains, and 1,400+ backlinks to strengthen domain trust and ranking potential.
SEO Content Writer
Magellan Solutions 2022 - 2023
Executes SEO strategies, propelling the company website to the top page of search results, leading to a 30% increase in organic traffic. Writes high-quality blogs and articles, establishing the company as an industry thought leader and driving a 25% uptick in site engagement. Spearheaded social media marketing campaigns on platforms such as Facebook and LinkedIn, amplifying online presence and enhancing brand visibility. Crafts compelling copy for advertisements and web content, resulting in a 20% improvement in click-through rates and overall audience engagement. Successfully boosted social media engagement rates by 35% through targeted content and audience interaction strategies, notably on Facebook and LinkedIn. Instrumental in optimizing the lead generation process, achieving a remarkable increase in conversion rates, and propelling monthly leads by 30%. Played a pivotal role in the company's significant milestone, contributing to reaching its first million in gross sales within a month through comprehensive digital marketing efforts.
Digital Marketing Specialist
Freelance 2020 - 2022
Content Writing & Management: Craft high-quality, SEO-optimized content that resonates with target audiences, ensuring consistent brand messaging across all platforms. SEO Expertise: Implement advanced SEO techniques to boost organic traffic, elevate search rankings, and enhance online visibility. Content Management System Mastery: Oversee content lifecycle, from ideation to publishing, using tools like WordPress to ensure smooth, timely, and efficient content delivery. Social Media Strategy & Execution: Curate and manage brand presence across social media platforms, driving engagement, increasing followers, and fostering brand advocacy. Data-Driven Analytics: Utilize analytics tools to monitor, evaluate, and report on website and campaign performance, ensuring ROI-driven strategies and continuous improvement. Responsive Web Design: Collaborate with design teams to create user-friendly, mobile-optimized websites that align with brand aesthetics and enhance user experience. WordPress Management: Handle WordPress installations, theme customizations, plugin management, and regular updates, ensuring website functionality and security.
Skills
content-marketing
copywriting
data-science
marketing-analyst
marketing-strategist
seo