Performance-driven professional with 10+ years of experience in business strategy, market growth, and sales execution across the FMCG industry. Skilled in developing go-to-market strategies, category expansion, and trade marketing initiatives that deliver measurable commercial results. Proven ability to lead cross-functional teams, align business objectives with operational execution, and drive long-term growth through data-driven decision making and strategic planning. Passionate about building consumer-focused strategies and leveraging analytical insights to optimize performance, brand positioning, and channel effectiveness across competitive consumer markets.
Experience: 11 years
Yearly salary: $100,000
Hourly rate: $70
Nationality: 🇷🇴 Romania
Residency: 🇷🇴 Romania
Experience
Account Director
United Retail Services – IPP Group 2026 - 2026
Lead key FMCG client accounts, managing end-to-end field marketing, merchandising, and in-store execution programs. Translate commercial and brand objectives into effective retail execution strategies, ensuring KPI delivery and budget control. Drive account growth through strategic partnerships, cross-functional coordination, and performance optimization.
Senior Market Strategy & Planning Manager
Procter & Gamble, Bucharest, Romania 2023 - 2025
Conducted market research and consumer trend analysis to inform strategic planning and brand positioning. Expanded brand presence in the Romanian market, focusing on non-food categories to capture new growth opportunities. Coordinated sales teams to deliver impactful presentations and successful strategy execution. Delivered end-to-end commercial & marketing strategies and go-to-market plans across channels. Managed budget allocation for trade-marketing initiatives, optimizing resources for maximum ROI.
Junior & Senior Account Handler
Procter & Gamble, Bucharest, Romania 2020 - 2023
Built and maintained strong partnerships with key clients, driving satisfaction and loyalty. Executed tailored sales strategies to exceed targets and improve product visibility. Delivered market insights to identify growth opportunities and competitive advantages. Partnered with marketing and supply chain functions to ensure strategic alignment and translate business objectives into actionable growth initiatives. Prepared detailed sales reports and forecasts for data-driven decision making.
Key Account Manager (Field)
Procter & Gamble, Bucharest, Romania 2019 - 2020
Managed key retail accounts and led a large field team (merchandisers and regional coordinators) to maximize brand visibility, ensure planogram compliance, and strengthen retailer relationships.
Deputy Store Manager
Kaufland, Bucharest, Romania 2017 - 2018
Led a sizeable operational team, improving store efficiency through effective team management, planogram execution, optimized staffing and HQ collaboration. Supported promotional strategies and performance management initiatives to achieve and exceed store KPIs.
Account Manager
AAA Birotica, Bucharest, Romania 2015 - 2017
Expanded B2B client base through prospecting and outreach. Managed and grew key accounts, ensuring client satisfaction and retention. Coordinated daily service delivery and logistics for timely operations. Negotiated commercial terms with purchasing and HR managers. Collaborated with suppliers to develop tailored offers and enhance market presence.
Account Manager
AIESEC NGO, Bucharest, Romania 2014 - 2015
Secured partnerships for CSR and international HR projects. Managed corporate and institutional relationships for mutual value. Trained and coached new members through the full sales cycle.
Skills
account-manager
business-development
data-viz
defi
marketing-analyst
partnership
project-manager
research
sales
strategy
trader
