serenasung1018

Strategic Branding & Marketing Leadership: Spot, Futures, Payment, Earn, Wealthgo-to-market strategies across business initiatives that achieves up to 3X ROI: Listing, engagement, and 2x conversion in a quartercess achieving social growth with 6x impressions, 1M followers, 7M.

Revenue & Client Value Creation: Spearheaded a B2B business demonstration project- KuCoin Wealth achieving 10M+ USD in assets under management via a mix of Social, Community, and In-app users growth & marketing campaign etc. Conference planning, and Swag production strategies: Brand & Marketing channels building, Event sponsorship, PR & leads; 2023 F1 weekend with Darwinbit and 2024.

Revenue & Client Value Creation: Led a cross-business unit team of 100+ from Community, MarTech, Content, Social, Partnership and generated 400K+ USD revenue within a quarter and 90%+ conversion rate (i.e., < 24-hour NFT full mint, 6x token price, and 40% click-through rate, etc.) Team Management: improvement, and talent individual development goals SOP that led to 40% revenue growth, 30% operational efficiency. Led the team talent recruitment, reallocation, salary computation, and development optimization process.

Revenue Generation & Client Value Creation: Led a cross-business unit team of 8 from Strategy, Content, Website, Social, Performance, and Community Growth that hits ~70% revenue growth from Q1 to Q3 2022. Implemented an organic growth plan that doubled company inquiries by Q4 2021 and published digital literacy eBooks on Google Ads and Digital Transformation, achieving over 5,000 downloads from HKSMEs in Q4 2020. Assisted global and regional clients from various industries in achieving 2x+ business growth.

Social – Social Power and Social Baker: Performed in-depth social media analysis for prominent brands, providing strategic insights to strengthen their online presence and effectively address negative sentiment.