Head of Product with 10+ years at the intersection of iGaming, Web3, and affiliate marketing. Currently leading Igaming product that scaled from zero to 8 million users in 90 days with industry-leading metrics. Led cross-functional teams of 20+ , building token-based gaming platforms, affiliate tools ecosystems, and #1-ranked products in competitive categories.
Deep product and tech expertise in gambling mechanics, blockchain architecture, affiliate networks, fintech and performance marketing. Implemented OKR frameworks tripling execution velocity.
Active participant at global industry conferences (SiGMA, ICE, AW) in CIS, Asia and Europe.
Key verticals - iGaming, Web3, Crypto, FinTech, Marketing, Entertainment
Key markets - CIS, Europe
Experience: 11 years
Yearly salary: $100,000
Hourly rate: $50
Nationality: 🇧🇾 Belarus
Residency: 🇧🇾 Belarus
Experience
CPO
Zeustrack 2023 - 2025
Affiliate tools ecosystem (B2B). CIS, Europe Managing a cross-functional team (13 people) and full product cycle with an ecosystem of products designed for webmasters and teams. Finding PMF, developing products from scratch and bringing them to market. Independent lead generation. Establishing partnerships. Managing technical and user documentation for the following products: • Ad tracker • Ad data consolidation service • Comment management service • Virtual card issuance • CRM • Affiliate network (private)
Senior Business System Analyst
Mycointainer 2022 - 2023
Crypto ecosystem for B2B, B2C and B2B2C customers, consisting of solutions for: • Mining • Staking • WEB3 wallets • Node deployment • Crypto loans • Own chain Product requirements (VnS, BRD, SRS (UML, BPMN)), technical description of current company products (tech letter), user documentation compilation. Establishing documentation management approach. Quantitative, qualitative and technical research. Backlog formation, management and prioritization.
Product Owner
Dolphin 2022 - 2023
#1 Anti-detect browser in CIS and Europe
Managing cross-functional team (10 people). Backlog formation and management, OKR implementation. Marketing, qualitative and quantitative research. Product strategy and vision. Launching new sub-products. Data analytics. GTM strategy
Product Manager
Verv, Banuba 2021 - 2022
Mobile apps in domain of Health'n'Fitness and Photo Editing (B2C). Worldwide Managing cross-functional team. Backlog formation and management. Working with subscriptions, implementing web payments. Marketing research, strategic planning, influencer partnerships. Managing web2app direction. Data analytics
Product Manager
Publer 2018 - 2020
First ad parsing service in CIS Managing cross-functional team. Backlog formation and management. Quantitative and qualitative research. Implementing Agile mechanics in workflow. Data analytics
Business Analyst
Various Projects 2015 - 2022
M1-shop - One of the largest Affiliate programm in CIS. Gathering requirements, forming and maintaining technical documentation Axwill - Assistance in launching a new product - an online plumber hiring service. Formation of USP, user researches, data analysis tools implementation ITworks - outsource dev. company. Gathering requirements, forming and maintaining technical documentation Itransition - outsource dev. company. Gathering requirements, forming and maintaining technical documentation Anybill.io - card solution. Analytics implementation, product/tech assistance Forexgame4Beginners - forex educational app. Full product cycle GTG - forex trading bots. Marketing stategy / partnership development
Skills
data viz
marketing-lead
product-lead
product-marketing
strategy
operations
