serhiihoncharov

• Owned $500K–$1M+ in monthly acquisition spend, driving 10,000+ monthly FTDs across core Tier-2 markets and selected Tier-1/Tier-3 GEOs while building and leading a team of 5 specialists. • Led cross-channel operations across in-house Meta Ads ($100K–$400K/mo budget) and affiliate partnerships (CPA, RevShare, Hybrid); optimized conversion funnels, landing page flows, and reallocated spend to high-performing ROI channels. • Worked closely with Product, Retention, Payment teams to eliminate conversion bottlenecks, and maximize NGR and player LTV. • Leveraged AI platforms (ChatGPT, Claude, Gemini, Lovable) to support market research, analyze funnel data, test ad angles, and streamline daily UA workflows.

• Managed a $300K+ monthly traffic budget across in-house Meta ads and affiliate channels: Meta, Google, SEO, influencers, Telegram, adult, movie sites, and CPA networks. Focusing on maximizing ROI across all channels • Supervised and onboarded an 8-person team (2 media buyers, 6 affiliate managers), setting up internal workflows and SOPs • Scaled a new casino brand in Georgia with a local license from 0 to 5,000+ monthly FTDs • Oversaw partner acquisition strategy that led to onboarding of high-volume affiliates, generating $700K+ monthly GGR on a Curacao brand in Tier-2 • Attended top-tier iGaming conferences (iGB, SBC, Conversion, Kinza, Ggate) and expanded the affiliate network x2+ by securing high-quality long-term partnerships

• Managed $60K–$100K monthly Meta Ads budget, with consistent 100%+ ROI • Developed and tested A/B funnels and creatives, scaling best-performed and doubling lead flow while improving conversion rates and reducing CPA • Led multi-GEO campaign strategies and collaborated with compliance, analytics, and creatives to ensure stable delivery and strong funnel performance in sensitive verticals • Conducted daily/weekly/monthly campaign monitoring, tracked key performance metrics (CPL, CPA, L2FTD, PPL, etc.)