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Marketing Designer & Twitter Content Specialist - Bybit January 2024 – Present Conceptualized and designed visually impactful marketing assets for campaigns, promotions, and product launches tailored to the crypto community. Created engaging Twitter content, including daily posts, visual promotions, meme graphics, and campaign threads aligned with Bybit's brand voice. Collaborated with the social media and community teams to align creative direction with marketing goals and audience trends. Monitored post performance, optimized designs based on engagement metrics, and contributed to growth strategies. Maintained consistent brand identity across all content and ensured high-quality standards in all digital assets.

Created eye-catching promotional designs, motion graphics, and visual content optimized for Twitter (X), aligned with daily crypto trends. Strategized, scheduled, and posted engaging Twitter content, including memes, infographics, and product highlights to boost community interaction. Hosted and coordinated AMAs (Ask Me Anything) with key project partners, ensuring smooth flow, professional moderation, and high audience engagement. Collaborated with the marketing and community team for real-time coverage of events, launches, and trending topics. Tracked analytics and user feedback to continuously refine design style, content timing, and engagement approach.

Conceptualized and executed marketing designs tailored for Twitter to enhance brand engagement and visibility. Created visually appealing promotional graphics, daily posts, and campaign materials aligned with Bitget’s brand. Managed content calendars and scheduled Twitter posts, ensuring consistent and timely communication. Monitored post-performance metrics to optimize content strategy and drive follower interaction. Collaborated with cross-functional teams to support ongoing promotions, product launches, and community engagement initiatives.

Designed and executed marketing assets (banners, social posts, and promotional graphics) to support community initiatives and increase engagement. Collaborated with the community team to visually communicate updates, events, and campaigns across multiple platforms. Developed creative content strategies aligned with community goals, ensuring consistent branding and messaging. Supported user acquisition and retention through visually compelling marketing materials tailored to target audiences. Contributed to the overall look and feel of the community platform through UI/UX design suggestions and promotional visuals. Assisted in crafting digital campaigns that fostered deeper connections between users and the Kucoin brand.

Design & Creative Execution Design promotional banners for the Livecards.net homepage, product pages, and marketing campaigns. Develop visually engaging graphics for seasonal sales, new product launches, and platform-specific deals (e.g., Xbox, PlayStation, Steam). Create responsive designs optimized for both desktop and mobile interfaces. Campaign Support Collaborate with the marketing team to align banner visuals with active promotions and site-wide campaigns. Update banner content according to the marketing calendar, including global events, holidays, or limited-time offers. Design local/regional variations when promotions are geo-specific. Brand Consistency Ensure that all visuals align with Livecards.net’s brand guidelines, including fonts, colors, logos, and tone. Maintain consistency across all banner assets, from homepage sliders to landing page headers.