shabratko
Chief Marketing Officer / Growth Leader / Chief Product Marketing Officer
Oleksandr Shabratko is a seasoned Chief Marketing Officer and Growth Leader with over 19 years of hands-on experience in leading processes and teams across various domains, with a particular focus on Fintech, Blockchain, GameDev, and iGaming. His expertise lies in driving innovation and growth in the Web3 era.
With a proven track record in the cryptocurrency and blockchain space, Oleksandr has consistently delivered impressive results. As CMO at Binaryx, a crypto and digital assets exchange, he drove significant growth, achieving $300k+ daily trading volume and 500k+ weekly visits. He successfully listed the exchange on CoinMarketCap and expanded its offerings to include 80+ coins.
In his role at DeLa Capital, a crypto investment fund, Oleksandr demonstrated his fundraising prowess by raising $25 million in managed funds. He implemented comprehensive 360-degree Marketing & Product Strategies and executed full-service investor acquisition strategies, cultivating relationships with over 100 investors.
Oleksandr's Web3 experience extends to product development and marketing for various blockchain projects. He has spearheaded end-to-end product development processes for wallets, CEX & DEX exchanges, and NFT MMO Web3 games. His strategic leadership has resulted in the successful formulation and execution of 10+ product and marketing strategies for Fintech, Web3 Launchpads, and Blockchain protocols.
Throughout his career, Oleksandr has consistently built and led high-performing teams. At Binaryx, he managed a team of 40+ professionals, while at Oriza UAE LTD, he led a media buying team of 15+ people, managing a monthly spend of $300k.
Oleksandr's expertise in Web3 transformation, coupled with his skills in strategic partnerships, fundraising, and investor relations, makes him a valuable asset in the rapidly evolving blockchain and cryptocurrency landscape. His data-driven approach to decision-making and his ability to optimize project performance have consistently delivered tangible market share gains and project success in the Web3 space.
With a proven track record in the cryptocurrency and blockchain space, Oleksandr has consistently delivered impressive results. As CMO at Binaryx, a crypto and digital assets exchange, he drove significant growth, achieving $300k+ daily trading volume and 500k+ weekly visits. He successfully listed the exchange on CoinMarketCap and expanded its offerings to include 80+ coins.
In his role at DeLa Capital, a crypto investment fund, Oleksandr demonstrated his fundraising prowess by raising $25 million in managed funds. He implemented comprehensive 360-degree Marketing & Product Strategies and executed full-service investor acquisition strategies, cultivating relationships with over 100 investors.
Oleksandr's Web3 experience extends to product development and marketing for various blockchain projects. He has spearheaded end-to-end product development processes for wallets, CEX & DEX exchanges, and NFT MMO Web3 games. His strategic leadership has resulted in the successful formulation and execution of 10+ product and marketing strategies for Fintech, Web3 Launchpads, and Blockchain protocols.
Throughout his career, Oleksandr has consistently built and led high-performing teams. At Binaryx, he managed a team of 40+ professionals, while at Oriza UAE LTD, he led a media buying team of 15+ people, managing a monthly spend of $300k.
Oleksandr's expertise in Web3 transformation, coupled with his skills in strategic partnerships, fundraising, and investor relations, makes him a valuable asset in the rapidly evolving blockchain and cryptocurrency landscape. His data-driven approach to decision-making and his ability to optimize project performance have consistently delivered tangible market share gains and project success in the Web3 space.
Experience: 6 years
Yearly salary: $120,000
Hourly rate: $0
Nationality: 🇺🇦 Ukraine
Residency: đź‡đź‡ş Hungary
Experience
‬ †MARKETING, PRODUCT & GROWTH CONSULTING‬ â€
Various 2022 - 2024
Key responsibilities that added value to my clients:‬ †Strategic Leadership:‬†Successfully formulated and executed 10+ product and marketing‬ †strategies that precisely aligned with the business objectives and founders' vision,‬ †enhancing the trajectory of Fintech, Web3 Launchpads, Blockchain protocols, iGaming‬ †and GameDev projects.‬ †Product Excellence:‬†Efficiently spearheaded the end-to-end product development‬ †process, covering ideation to pre-launch phases for diverse projects, including wallets,‬ †CEX & DEX exchanges, Casinos, Telegram Mini Apps, and NFT MMO Web3 Games,‬ †ensuring top-notch product quality and readiness for the market.‬ †Team Building:‬†Facilitated seamless collaboration among development, product, and‬ †marketing teams, fostering synergy that maximized project efficiency and effectiveness.‬ †Market Growth:‬†Demonstrated a knack for executing well-crafted go-to-market strategies‬ †that translated into tangible market share gains, augmenting project success.‬ †Brand & PR:‬†Leveraged expertise to cultivate a robust brand presence and secure‬ †prominent Tier 1 media coverage, bolstering project visibility and credibility.‬ †Customer Acquisition:‬†Pioneered innovative customer acquisition, retention, and‬ †re-marketing strategies that not only attracted users but also nurtured long-lasting‬ †customer relationships, enriching project value.‬ †Fundraising Expertise:‬†Tapped into an extensive network of investors, providing‬ †invaluable support for fundraising endeavors, thus ensuring project financial stability and‬ †growth.‬ †Data-Driven Decision-Making:‬†Harnessing the power of analytics, consistently made‬ data-driven decisions that optimized project performance and effectively mitigated‬ potential risks, demonstrating a keen eye for detail and strategy.‬ â€
CMO II CBDO & HEAD OF PARTNERSHIP‬ ††††â€
DELA Capital 2021 - 2022
‬ †Key responsibilities that added value to the project:‬ - Raised $25,000,000 in managed funds.‬ - Formed led Marketing and product departments.‬ - Implemented a comprehensive 360-degree Marketing & Product Strategy.‬ - Executed a full-service investor acquisition strategy for the company.‬ - Designed and optimized screening, facilitation, and negotiation workflows and‬ †checklists to ensure precise investment decisions.‬ - Assembled and led a dedicated team of over 20 professionals.‬ Achievements‬†: Successful fundraising of $25M, 360-degree Marketing and Product‬ †Strategy, 100+ Investor relations strategy & execution‬ â€
CMO II HEAD OF PARTNERSHIP II LISTING & OTC
BINARYX 2019 - 2021
Responsibilities that played a crucial role in driving the CEX's growth, reputation, and user engagement in the competitive cryptocurrency market: Marketing Strategy for B2C Products: Develop and execute a comprehensive 360 marketing strategy to drive user acquisition, retention, and trading volume on the exchange. Product Management: Oversee and cultivate the exchange's retail product brand identity, ensuring it aligns with market positioning and resonates with the target audience. User Acquisition: Implement effective user acquisition campaigns, leveraging digital marketing, partnerships, and other channels to expand the user base. Customer Retention: Develop B2C strategies for retaining and engaging existing users, such as loyalty programs, educational content, and community engagement. Community Building: Foster an active and engaged user community through social media, forums, and other platforms to enhance brand loyalty and trust. Partnerships: Identify and negotiate strategic partnerships with other cryptocurrency projects, businesses, and influencers to expand the exchange's reach. Achievements: CMC Listed, Achieved $300k+ Trading volume (24h), 500k+ Weekly visits, 80+ coins listed, 40+ people in team.
CMO II ACQUISITION & PARTNERSHIP LEAD
ORIZA UAE LTD 2017 - 2018
Key responsibilities that added value: Marketing Strategy for B2C/B2B Products. Affiliate Partner Management. Affiliate Program Development. Marketing Strategy & Campaigns Execution. Conversion optimization. Performance tracking. Achievements: 15+ people in the media buying team, $300k monthly spending, Proper traffic & asset flow management system.
MARKETING MANAGER & HEAD OF PRODUCT
CIRCLE ONE II HYDROMINER 2012 - 2017
Key responsibilities that added value: Developed and Marketed Data as a Service & Insight as a Service Platform. Developed a Bitcoin mining solution based on green energy sources. Marketing Strategy for B2C/B2B Products. Product Management. User Acquisition. Customer Retention. Community Building. Partnerships. Achievements: 25 developers, 150 contributors, 2000 client base from the beginning on a pre-order system.
Skills
blockchain
brand-marketing
digital-marketing
gambling
gaming
growth-hacker
growth-marketing
gtm
head-of-marketing
marketing-lead
marketing-strategist
product-lead
product-manager
product-marketing
retention-marketing
web3
marketing
english
german
russian
spanish
ukrainian