shabratko

Chief Marketing Officer / Growth Leader / Chief Product Marketing Officer

Oleksandr Shabratko is a seasoned Chief Marketing Officer and Growth Leader with over 19 years of hands-on experience in leading processes and teams across various domains, with a particular focus on Fintech, Blockchain, GameDev, and iGaming. His expertise lies in driving innovation and growth in the Web3 era.

With a proven track record in the cryptocurrency and blockchain space, Oleksandr has consistently delivered impressive results. As CMO at Binaryx, a crypto and digital assets exchange, he drove significant growth, achieving $300k+ daily trading volume and 500k+ weekly visits. He successfully listed the exchange on CoinMarketCap and expanded its offerings to include 80+ coins.

In his role at DeLa Capital, a crypto investment fund, Oleksandr demonstrated his fundraising prowess by raising $25 million in managed funds. He implemented comprehensive 360-degree Marketing & Product Strategies and executed full-service investor acquisition strategies, cultivating relationships with over 100 investors.

Oleksandr's Web3 experience extends to product development and marketing for various blockchain projects. He has spearheaded end-to-end product development processes for wallets, CEX & DEX exchanges, and NFT MMO Web3 games. His strategic leadership has resulted in the successful formulation and execution of 10+ product and marketing strategies for Fintech, Web3 Launchpads, and Blockchain protocols.

Throughout his career, Oleksandr has consistently built and led high-performing teams. At Binaryx, he managed a team of 40+ professionals, while at Oriza UAE LTD, he led a media buying team of 15+ people, managing a monthly spend of $300k.

Oleksandr's expertise in Web3 transformation, coupled with his skills in strategic partnerships, fundraising, and investor relations, makes him a valuable asset in the rapidly evolving blockchain and cryptocurrency landscape. His data-driven approach to decision-making and his ability to optimize project performance have consistently delivered tangible market share gains and project success in the Web3 space.





Experience: 6 years

Yearly salary: $120,000

Hourly rate: $0

Nationality: 🇺🇦 Ukraine

Residency: 🇭🇺 Hungary

Experience:

Period Title Company
2021 - 2022 CMO II CBDO & HEAD OF PARTNERSHIP‬ ‭ ‭ ‭ ‭ ‭ DELA Capital
2019 - 2021 CMO II HEAD OF PARTNERSHIP II LISTING & OTC BINARYX
2017 - 2018 CMO II ACQUISITION & PARTNERSHIP LEAD ORIZA UAE LTD
2012 - 2017 MARKETING MANAGER & HEAD OF PRODUCT CIRCLE ONE II HYDROMINER
2022 - 2024 ‬ ‭ MARKETING, PRODUCT & GROWTH CONSULTING‬ ‭ Various

Skills:

blockchain
brand-marketing
digital-marketing
gambling
gaming
growth-hacker
growth-marketing
gtm
head-of-marketing
marketing-lead
marketing-strategist
product-lead
product-manager
product-marketing
retention-marketing
web3
marketing
english
german
russian
spanish
ukrainian