shahmeerkhan

Led the content marketing team to build and implement content marketing strategies,working with internal stakeholders (CMO and Founders) to increase the company's online presence and enhance its branding. Prioritized content plan with the marketing team,aligning with the company's vision with market needs,and business strategy. Planned and implemented the SEO best practices by doing market research and analysis using various tools (Ahrefs,Semrush,Search Console). Created forecasts and metrics reporting using insights from data (Google Analytics) and defined strategies for various company products. Brainstormed and created the content roadmap for different audience segments (ToFU,MoFU,BoFU). Managed and supervised international and local event marketing campaigns for InvoZone.

Devised and implemented content strategies for increasing the organic presence of the company blog. Collaborated with SEO and content teams to create content that converts visitors into inbound leads. Created a Content style guide for aligning the company's message on all digital and print platforms. Wrote and published articles,including long-form content,e-books,case studies,news articles,and user guides for the company blog and other independent media. Wrote webpage copy,Sales content,and Technical documentation (API docs,Gitbook guides).

Conducted thorough research in fintech and blockchain to find market insights and target audience,and developed content that aligns with the Target audience. At Programmers Force,I worked on Shufti Pro AI-based KYC Fintech solution.In this position,I was responsible for writing tech content,including whitepapers,e-books,user manuals,PRs,API documentation,informational blogs,sales documents,webpage copy,and Google Ads copy. Created KYC compliance pages for 200+ countries,based on research into financial regulations,identity verification requirements,and compliance standards.