shajuanadair

Lead a cross-functional team of 24 direct reports, including global Member Experience representatives, nurse practitioners, and clinical exercise physiologists, ensuring alignment across patient engagement and telehealth delivery. Key contributor to lowering Customer Acquisition Cost (CAC) by approximately 50% through optimized workflows and collaboration with marketing. Designed and implemented KPI and performance-based bonus structures to improve accountability and motivation. Led recruitment, onboarding, and training of all new Member Experience representatives. Partnered with clinical and operations teams to improve patient retention, satisfaction, and telehealth adoption. Delivered measurable gains in member engagement, customer lifetime value, and provider satisfaction.

Marketed telehealth software and integrated solutions to physicians and practice managers. Conducted demonstrations and supported EHR integrations, ensuring smooth product deployment. Drove patient enrollment and client satisfaction across multiple healthcare practices.

Supported strategic sales initiatives that contributed to $30M in revenue from medical device and SaaS contracts. Strengthened B2B relationships and secured major RFP wins through consultative sales and leadership alignment.

Promoted therapeutics across pain management and diagnostic device lines. Transitioned sales strategy amid pandemic-driven shifts, maintaining high sales volume and territory performance.

Directed company-wide sales strategy across SaaS subscriptions and hologram installations. Developed sales frameworks, led performance teams, and increased market penetration and recurring revenue.