shanysyeh
Brand & Creative Lead
Creative strategist and branding lead with 9 years' experience across Al, Web3, fashion, luxury, FMCG, arts, tourism, design, and entertainment. Master's in Brand Management & Communication with global projects spanning Canada, Italy, Taiwan, and China. Specializing in agile rebranding, marketing campaigns, engaging content, and social media innovation. Independent, resourceful, and skilled at managing remote, fast-paced startup projects. Expert at quickly adapting a n d creatively handling challenges for impactful results.
Experience: 9 years
Yearly salary: $50,000
Hourly rate: $45
Nationality: 🇹🇼 Taiwan
Residency: 🇹🇼 Taiwan
Experience
Brand & Creative Consultant
Zigzag Technologies Inc. 2022 - 2025
-AI software startup- Zigzag Technologies is an innovative company specializing in developing real-time AI powered tools for users and developers. Responsible for brand building from 0-1, brand management, creative strategy and quality control of all brand and product design of Zigzag Technologies, including but not limited to: brand strategy, brand visual design, product UI/UX design and website development (design & vibe coding). Managing social media team to operate brand's social media platforms and produce visual artworks for online marketing needs. In charge of all art and creative control for AIGC NFTs under Zigzag Technologies.
Account Supervisor
McCann 2021 - 2021
-4A Advertising Agency- Accounts projects executing, IMC planning, Train and lead AEs and interns. Clients: KAO. Porsche, Mastercard
Brand Creative Manager
HEBE BEAUTY 2021 - 2022
-Cosmetic Starup- Brand asset optimization, creative strategies and QC of advertising artworks.Supervise creative team. *Budget control experience up to 1 0 million.
Brand Planning Lead
YEOWAY Cultural Art 2018 - 2021
-Cultural Art Startup- Leading planning team to accomplish cultural art and tourism planning projects, brand and marketing of craftsmen a n d designers startup brands.
Account Manager / Brand Trainer
AVARTE 2017 - 2018
-Finnish Designer Furniture Brand- Brand asset optimization for china market. Salespersons training and international collaboration business development.
Skills
ai
brand
brand-marketing
content-marketing
creative-director
nft
video-creator
marketing
english
chinese-mandarin