shawn

Lead product launch strategies for the Asia-Pacific region, integrating market and channel resources from the 4P perspective (Product, Price, Place, Promotion) to achieve commercial success. Oversee product positioning and optimization, supporting feature refinement to ensure alignment with regional market needs. Participate in product expansion, launch planning, post-launch reviews, price adjustments, and end-of-life (EOL) processes. Provide pricing strategy support by assisting in the development and adjustment of product pricing strategies to align with market positioning and competitive dynamics. Collect market feedback, analyze price sensitivity, and provide data-driven insights to inform pricing decisions. Develop channel margin frameworks for new products in the region to balance the interests of the company and channel partners. Support marketing budget allocation for markets and sales based on new product GMV and profit margin targets. Coordinate with sales teams to provide sales tools and training, ensuring product understanding and promotion capabilities. Collect and analyze effectiveness data of marketing campaigns, propose optimizations, and enhance marketing ROI.

Pioneer business breakthroughs in multiple niche language markets (Spark Program: covering Southwest Europe, Southeast Asia, and Latin America). Understand market/customer needs, organize the development of comprehensive solutions (product, marketing, channels, delivery, services, etc.), and manage the end-to-end launch and lifecycle of company products across all tiers in overseas markets. Lead product marketing efforts in collaboration with product lines, and coordinate with branding, retail, and other departments to align USPs and communication strategies across product planning, expansion, and retail stages. Coordinate cross-functional teams to ensure successful implementation of GTM strategies across regional functions (direct sales, retail, marketing, etc.). Generate and maintain sales region forecasts (PSI management) and business analysis reports.