shelby

I’m a Senior Copywriter and Content Strategist with over 9 years of experience crafting high-performing campaigns for global brands. My work has driven $2M+ in revenue, boosted engagement by 200%, and earned awards like Best Content Marketing Campaign (2023) and Top 30 Under 40 in Marketing (2022).

I specialize in digital marketing, brand storytelling, and SEO, with expertise in tools like Google Analytics and HubSpot. As a contributing writer for the **Harvard Business Review, I explore topics like digital transformation and content strategy. 

Beyond work, I’m passionate about giving back, with volunteer roles at UNICEF Nigeria and Lagos Food Bank, where I’ve used storytelling to drive donations and engagement.