shikhapaarcha

Digital Marketing

With 3+ years of experience in Web2 + Web3 marketing, I’ve helped DeFi protocols, agencies, early-stage Web3 startups go from stealth to spotlight. From building social strategies that stick, to creating content that converts lurkers into loyalists—I know how to speak fluent meme, market narrative, and metric.

Whether it’s launching a new product, hyping a token drop, or building a community from the ground up, I thrive at the intersection of creativity, strategy, and execution. I’ve shipped:

- Campaigns that trend (and not just for a day)
- Threads and posts that educate and entertain
- Content calendars that aren’t just filled—but followed

My experience spans: 
✔ Social Media Strategy & Management (X, Telegram, Discord, LIn)
✔ Brand Voice & Content Creation (from memes to master threads)
✔ Campaign Planning (launches, collabs, podcast promos, everything in between)
✔ Community Engagement (I don't post and ghost—I reply, meme, mod, and manage)
✔ Analytics & Growth (because vibes are cool, but data makes decisions)

Web3 moves fast—and I love keeping up. Always learning, always shipping, always hunting for the next narrative wave to ride.

If you're building something ambitious and looking for someone who gets Web3 and knows how to tell its story—I’d love to connect and see how we can create together.


Experience: 3 years

Yearly salary: $0

Hourly rate: $0

Nationality: 🇮🇳 India

Residency: 🇮🇳 India


Experience

social media intern
UnrealFinance
2022 - 2022
Created posts on Twitter on the ongoing updates about the company. Engaged with third-party accounts to increase community engagement.
social media management
Freelancer
2022 - 2022
Designed and executed social media strategy on different social media channels for various clients from US, Canada & India. Utilized design tools - Photoshop and Canva to create compelling creatives that regularly received high levels of engagement. Communicated with the target audience using an appropriate tone of voice to build a strong brand identity.
digital marketing executive
SimplePlan Media
2022 - 2023
Managed social media channels for multiple b2b and d2c brands including brainstorming campaign ideas and developing content strategies. Mainly implemented GTM strategies for various brands - worked closely with the reporting manager. Created social media content calendar and designed social media campaigns that resonated with the audience. Enhanced brand awareness and engagement by fostering relationships with existing and potential customers, while maintaining consistent brand voice. Conducted market research activities such as SWOT analysis, influencer research analysis, and competitive analysis for various brands across different sectors. Implemented SEO strategies using tools like Ahrefs, Wordpress.
retail management
Inditex — ZARA
2019 - 2019
Launched seasonal sale campaigns and organized store for them, re-stock and inventory control. Adhered to company standard operating procedures (SOP) to ensure the store merchandise, and cash were safely and professionally handled. Provided excellent customer service to increase customer loyalty and promote a high rate of repeat customers.

Skills

community-manager
content-marketing
copywriting
gtm
influencer-marketing
marketing-communication
marketing-strategist
social-media
marketing
english
hindi