shirleymayoo

Senior Content Operations Executive

My online resume, with workfolio:

  • English version: https://shirley-su.notion.site/Resume-Shirley-Wang-19367df15a9880b1ae2aeddd14dd90bf
  • Chinese version: https://shirley-su.notion.site/22567df15a9880f2aea9fee8fe12f277

About me:
I’m passionate about Web3 and have a solid background in the blockchain industry. Over the past 5 years, I’ve been deeply involved in content, community, and product operations across various Web3 productsβ€”like blockchain network, wallet, blockchain games, NFTs, DEX, etc.

I enjoy shaping product narratives and driving adoption through strategic campaigns and ecosystem engagement.


Experience: 3 years

Yearly salary: $50,000

Hourly rate: $0

Nationality: πŸ‡¨πŸ‡³ China

Residency: πŸ‡¨πŸ‡³ China


Experience

Senior Content Operations Executive
aelf
2022 - 2025
1. Product Operations – Oversee the operational strategy and execution for key products, mainly including a blockchain network, a crypto wallet, and some Web3 mini-games. Responsibilities include planning and launching campaigns to drive on-chain activity and expand user acquisition through social and community growth. Achieving outcomes in single campaigns such as 20k+ social follower growth, 10k+ new user registrations, and 6k+ increase in daily active users. 2. Social Media & Content Management – Manage platforms like X and Medium. Draft and publish product updates, announcements, and branding materials. Also produce promotional materials like key visuals and videos tailored to marketing objectives. 3. Community Management – Maintain and moderate user, developer, and partner communities across Telegram and Discord, ensuring engagement, support, and feedback collection. 4. Translation & Copywriting – Provide bilingual (English-Chinese) translation and original content creation across a wide range of materials, including product copies, docs, tutorials, website copy, and outbound communications. 5. Business Communications & Partnerships – Coordinate with KOLs, media, nodes, exchanges, partners, and service providers to boost product visibility and user growth through collaborations, listings, and outreach.
Translator
HuoChain Technology (Huobi)
2021 - 2021
1. Translation – Translate and proofread blockchain-related English reports, primarily covering cyber crime reports and metaverse-related articles. 2. Research & Others – Carry out ad-hoc tasks assigned by superiors, such as research or tracking news updates.
Editor & Translator
Bishijie Technology Co., Ltd.
2020 - 2021
1. Translation – Translate financial news written by colleagues into English and publish it. 2. News – Edit and publish newly gathered financial news in both Chinese and English, focusing on blockchain and cryptocurrency-related topics. 3. Research – Research and compile reports on trending market sectors or projects. 4. External Communications – Assist in business coordination between overseas clients and the company.

Skills

communication
community-manager
content-marketing
content-writer
copywriting
digital-marketing
events-manager
influencer-marketing
pr
social-media
translator
marketing
english
chinese-mandarin