shivangini

• Orchestrated successful Token Generation Event (TGE) for SKERNEL on tier 1 exchanges including Binance, Coinbase, Upbit, and Bitget, achieving over 4 million impressions on launch day. • Launched the first restaking protocol on BNB Chain (testnet and mainnet), driving the KernelDAO ecosystem to surpass $2B in Total Value Locked (TVL), targeting a global audience across Europe, UAE, South Korea, China and the USA. • Led KOL marketing, partnership marketing, and product marketing strategies, scaling Dapp visits to 700,000+ in a single week and cultivating a strong community of over 500,000 members. • Drove cross-functional collaboration across product, technology, business development, and partnership teams to ensure seamless product launches and facilitate sustained ecosystem growth.

• Launched E Money Network as the flagship product within the Scallop Ecosystem, crafting brand positioning and overseeing go-to-market execution. • Drove the rollout of a Layer 1 blockchain testnet, attracting 300,000+ testers on day one and significantly boosting platform visibility. • Led the groundbreaking "Mt. Everest Scallop" campaign, placing the DeFi brand atop Mount Everest with Kenton Cool, earning global industry recognition. • Introduced crypto cards and a multi-asset wallet, expanding product lines and accelerating user adoption. • Built and scaled the Ambassador Program, growing the loyal community to 700,000+ members. • Managed a 7-member team to launch banking products across Europe and forge key B2B alliances with major players like Binance Custody, KuCoin and Blockhain4Europe.

(Promoted through roles as company scaled to unicorn status) • Joined as one of the earliest marketing hires and played a pivotal role in scaling CoinDCX from seed stage to unicorn status, shaping its brand, product marketing, and growth strategies in India's nascent crypto market. Drove go-to-market strategies for flagship products like CoinDCX Learn, Futures, and Margin Trading, contributing to a 12% increase in traffic and a 6% improvement in onboarding. • Led high-impact campaigns including IPL ad, Times of India ad, #TryCrypto, and #BitcoinLiyaKya, resulting in a 30-60% increase in brand recall, 27% growth in signups, and 1.5x-3x ROI on media spend. • Collaborated with Discovery and influencers like Tanmay Bhat and Ayushmann Khurrana to drive mainstream awareness and cultural relevance. • Designed and automated referral and email marketing journeys (CleverTap, MoEngage), boosting organic traffic by 18% and user engagement by 25%. • Spearheaded employer branding initiatives that secured Great Place to Work certification and improved employee engagement by 25%. • Developed brand analytics frameworks to track awareness and campaign effectiveness, increasing top-of-funnel metrics by 12%.