shyan

I am an entrepreneurial executive and experienced Marketing Manager who worked with small to large-sized startups and organizations — specialized in B2C Marketing, eCommerce, and AdTech. I am proud to serve some of the biggest Iranian startups, leading the Marketing teams of Digikala, Takhfifan, and Netbarg. I'm a marketing & business executive who happened to love and deeply understand digital space and technology. Product design thinking and combining leadership vision with disruptive technologies are in my DNA, coupled with deep experience in strategic planning, budgeting, analysis, and, followed by team building, and people development. My Core Competencies: • AdTech, Programmatic Advertising, Social Advertising, Search Engine Marketing, Retargeting, and ROAS optimizations (Google Ads, Facebook/Instagram Ads, Display Ads, Google Analytics, etc.) • Communication/Creative Strategies and Brand Structure/Brand Building • Marketing Management (Team Building and Structuring, Budgeting, Campaign and Process Development) • Leading and Aligning teams to integrated marketing program goals and KPI's and measuring them accurately • Digital Media and Digital Storytelling — Content Marketing • Product and Design Thinking. I've been fortunate to have held key marketing leadership positions with top technology companies including Digikala, Takhfifan, Netbarg, Digistyle, Payamgostar, Farakav. Over the past six years, I've helped a variety of startups, agencies, and businesses. I thrive when helping businesses improve their marketing and advertising campaigns and product strategies while committing to consistent growth.