silversurfer13

- Launched CONFIRMED ID2.0 - a new colour way and font to the app - Rolled out a template guide with a live feed from FIGMA - Develop, evaluate, and refine workflows with the product team and wider Mobile apps, Hype & Digital Retail team - Consult on key strategic projects for the wider horizontal team and support the Experience design roadmap from definition to delivery - Define end-to-end approach and process to manage strategic projects within experience design - Drive the program management process against identified strategic pillars - Lead the definition & implementation of scalable, foundational product design processes, including (but not limited to) collaboration, tooling, change management, and product design workflows for the entire - Experience Design Org - Collaborate across multiple layers of management and organisational functions to identify risks & opportunities within the product design processes implanted in both vertical product teams and horizontal foundational teams - Lead strategic partnerships with the product & tech organisations

- I help adidas deliver world class digital customer experiences for our adidas Originals partnerships & collaborations. - Leading a team of three Digital Experience managers and two Publishers in Germany and the Netherlands - Translating stakeholder input into digital marketing solutions, activated through our digital touchpoints - Ensuring premium CX & UX across our digital touchpoints, to enhance our partnerships online - Analysing campaigns to make improvements to live campaigns and future campaigns - Running retrospectives within global and markets teams to drive continued excellence - Planning and managing global campaigns on a seasonal basis and managing in-season deviations - Workshop facilitation, face-to-face and virtually using online tools - Global x Local - Managing a global process for all markets to improve ways of working and processes - Product Leaks - Introduced a process to eliminate confidential partner product leaks before launch dates Achievements - Statement Team - Formed a new Digital team to support all partnerships with adidas, for example Pharrell Williams - Resource solution - Designed a Global process that saved the equivalent of two full time headcounts per year - Timeline solution - Created the Originals Playbook 2021 to improve process and bring transparency to campaigns - UX solution - Implement an urgent product recall banner on adidas touchpoints to communicate globally - CX solution - Wait Less, Shop More - an adidas appointment service bookable via the adidas app - CX solution - Size and Fit solution to decrease the amount of product returns - Beyoncé X Ivy Park x adidas partnership - Changing the way we work to create a new premium bespoke experience - CONFIRMED App - Helped launch the new adidas app to grow​ advocacy within the sneakerhead community - Yeezy Day US - $35M+ generated in one single day over 15 continuous hours selling 20+ Yeezy models