simonsadhu

Ceo At Naturland

I am Simón Espínola, a passionate leader and innovative thinker specializing in Web3 project and product management and blockchain technologies. With over five years of experience driving strategic, operational, and technical initiatives, I have successfully transitioned into the Web3 space, combining my deep passion for decentralized technologies with proven project management expertise.

I hold a PMP certification and a Professional Certificate in Technical Project Management from MIT xPRO, which have strengthened my ability to lead complex, cross-functional projects. My work includes building DAOs (INTI: DAO Builder), developing decentralized applications (DOB Protocol), and conducting research on Layer 1/2 infrastructure (La Dream Machine). I am deeply committed to connecting Web3 innovation with real-world impact and driving meaningful, lasting outcomes.

I thrive at the intersection of strategy and execution, focusing on delivering user-centered solutions that push the boundaries of what’s possible. Whether scaling operations, leading teams, or managing blockchain-focused projects, I bring a results-driven approach and a passion for collaboration and innovation.

Outside of work, I enjoy gaming, engaging with Chilean poetry, and contributing to initiatives that blend technology with social impact. I am dedicated to shaping the future of Web3 and empowering teams to achieve extraordinary results in the rapidly evolving decentralized ecosystem.



Experience: 8 years

Yearly salary: $60,000

Hourly rate: $125

Nationality: 🇨🇱 Chile

Residency: 🇨🇱 Chile


Experience

Head of product development
Terralab
2022 - 2025
Launched 10 magnesium-based supplements, achieving $215,000 in sales in one year. Established processes for using client and therapist insights to guide product development.
Founder and strategic director
La dream machine
2020 - 2023
Co-founded and directed a blockchain laboratory focused on decentralized technology with a Latin American and social impact lens. Project manager of the research: 'Web 3 with social impact in LATAM' (Spanish).
Chief executive officer (CEO)
Naturland
2019 - 2025
Drove the strategic expansion from 5 to 19 stores, boosting sales by 340%. Led the development of a 10-store franchise business model.
Commercial Manager
Naturland
2017 - 2019
Implemented the therapist protocol across all Naturland stores. Optimized store layouts and customer flows.

Skills

cfo
front-end
head-of-marketing
product-manager
sales
english
spanish